How may an aviation manager use “marketing orientation” to serve customers? How might that affect pricing policy?
Answer the question fully. Use the rubric as a guide, and with APA formatting. Two pages, double spaced, and with 12 pt. font. At least two outside source (other than the textbook) should be used. Use more sources to strongly support your position!
SAMOTIS Homework Rubric Outstanding Good Fair Writing (30%) Thesis Focused, complex, argumentative thesis statement that is easily identified. Located at end of introductory paragraph. Thesis statement is clear but broad. Provides statement of purpose. Thesis is present but unclear or overly simple. Perhaps no thesis is present. Mechanics Free of grammatical, spelling, and punctuation errors. Proper use of complex language and style. Grammatical, spelling, and punctuation errors are rare and do not detract from paper. Advanced language and style evident. Grammatical, spelling, punctuation errors are common. Language and style only fair. Organization There is a logical flow to the topics and arguments, with strong transitions between segments. Conclusion summarizes main points and/or restates thesis and addresses the “so what” question. Paper is fairly well organized. Some transitions are weak Conclusion summarizes main points and/or restates thesis. Paper is disorganized. Lack of transitions. Conclusion is nominal or absent. Content (70%) Evidence Evidence used demonstrates comprehension of course readings, fused with other sources. Does not rely too much on one source. The evidence used reflects multiple voices. Balance of quotations and paraphrasing. Evidence used demonstrates understanding of some course readings. Does not rely too much on one source. The evidence used considers more than one voice. Uses quotations and paraphrasing. . Evidence used demonstrates limited understanding of class readings. Relies heavily on one source and/or ignores multiple voices. Excessive use of quotations or general statements with little specific support. Thinking Arguments are logical, related to the section topic(s), and supported with pertinent evidence. Presents well-developed analysis and synthesis. Main points are clear and nuanced. Reader’s reaction: HUZZAH! Arguments are related to the section topic(s), and have some supporting evidence. Paper presents synthesis of materials. Main points are clear but lack nuance. Reader’s reaction: Yeah! Arguments are not consistently pertinent, logical, or supported. Paper summarizes materials. Main points present but not well made. Reader’s reaction: Oh, okay…