How is the Internet and online advertising market in Europe evolving? 1. How can a brand or company website contribute to a marketing plan? 2. Discuss the different kinds of online advertising and...

How is the Internet and online advertising market in Europe evolving?

1. How can a brand or company website contribute to a marketing plan?

2. Discuss the different kinds of online advertising and compare them in terms of performance.

3. What other e-marketing tools are available? For which communications objective would you choose them?