How far along do you feel we are in the third stage (i.e., the “what do we do?” stage) in the evolution of the strategic communication profession? Are we even in the third stage? What might the...

How far along do you feel we are in the third stage (i.e., the “what do we do?” stage) in the evolution of the strategic communication profession? Are we even in the third stage? What might the profession and field look like in another ten years?

Can you think of examples of situations in your own job (or a previous job) in which it is or would have been helpful to be conversant in “Business 101” concepts, language, and perspectives?