How effective is it to use fear as the basis of a persuasive message? The sleeper effect has been described as an ‘old chestnut’. do you think it still has some merit? Describe any one multiple-...

How effective is it to use fear as the basis of a persuasive message?

The sleeper effect has been described as an ‘old chestnut’. do you think it still has some merit?

Describe any one multiple- request tactic for gaining compliance. can you think of an everyday example where it has been used?

If your aim was to ‘inoculate’ someone against a forthcoming propaganda campaign, how would you go about it?