How do you evaluate Thorntons’ decision to sell its products through intermediary retailers, such as supermarkets and discount stores, meanwhile closing down own stores? Considering the new strategic...

How do you evaluate Thorntons’ decision to sell its products through intermediary retailers, such as supermarkets and discount stores, meanwhile closing down own stores? Considering the new strategic investment in branding by its parent company, what channel strategies you would suggest to Thorntons, and why?