How do sociologists explain deviance? Differential association explains deviance as an excess of definitions. When an individual sees that there is a reward for deviance, the deviance is defined as rewarding. Control theory assumes that individuals are rational actors and weigh the costs and benefits of any action. If benefit outweighs cost, an individual is more likely to be deviant. The more connected individuals are with others and with institutions, the less likely they are to engage in deviance. Inner and outer controls work through attachment, commitment, involvement, and belief. According to labeling theory, something or someone has to be labeled as deviant before it is considered deviant. Once a person is labeled as a criminal, he or she will always be viewed as one. Conflict theory explains reactions to deviance in terms of inequality, as those with more power are less likely to suffer negative consequences.
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