How can individuals make decisions about investing in the stock market? Lori Cummings just inherited $10,000 from her grandmother. She has decided that she will invest the money in the stock market....

How can individuals make decisions about investing in the stock market?

Lori Cummings just inherited $10,000 from her grandmother. She has decided that she will invest the money in the stock market. She is thinking about investing in one of her favorite clothing stores. The problem is she can’t decide between Urban Outfitters or The Gap. How should Lori decide between the companies? What resources should she use?