How are media production and consumption related? The production and consumption of media used to be divided but are now more interactive as producers consume and consumers produce. The media is...

How are media production and consumption related? The production and consumption of media used to be divided but are now more interactive as producers consume and consumers produce. The media is considered a culture industry—a hierarchical and bureaucratic industry. This explains why so many mass media promote old or oppressive ideologies. Sociologists call this the “logic of safety,” or using time-tested formulas. But consumers are involved in both interpreting and creating meaning. Multicultural and global viewers are especially active and interpret through their particular lens.