How are advertising and celebrity related to the media? The purpose of advertising is to convince consumers they want or need a product or service by associating the product with a desirable quality...

How are advertising and celebrity related to the media? The purpose of advertising is to convince consumers they want or need a product or service by associating the product with a desirable quality or activity. Sociologists are interested in advertising because we consume more ads than anything else, and ads are full of stereotypes and lead to questions about consumer desire. Mass media created celebrity; now celebrity itself is a product that we consume.