Honda Motor Company is considering offering a $1,800 rebate on its minivan, lowering the vehicle's price from $29,900 to $28,100. The marketing group estimates that this rebate will increase sales...

Honda Motor Company is considering offering a $1,800 rebate on its minivan, lowering the vehicle's price from $29,900 to $28,100. The marketing group estimates that this rebate will increase sales over the next year from 38,100 to 53,000 vehicles. Suppose Honda's profit margin with the rebate is $5,890 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits. The cost of the rebate will be $_____million. (Round to one decimal place.)Honda Motor Company is considering offering a $1,800 rebate on its minivan, lowering the vehicle's price from $29,900 to $28,100. The marketing group estimates<br>that this rebate will increase sales over the next year from 38,100 to 53,000 vehicles. Suppose Honda's profit margin with the rebate is $5,890 per vehicle. If the<br>change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits.<br>d:<br>The cost of the rebate will be $ 95.4 million. (Round to one decimal place.)<br>re<br>

Extracted text: Honda Motor Company is considering offering a $1,800 rebate on its minivan, lowering the vehicle's price from $29,900 to $28,100. The marketing group estimates that this rebate will increase sales over the next year from 38,100 to 53,000 vehicles. Suppose Honda's profit margin with the rebate is $5,890 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits. d: The cost of the rebate will be $ 95.4 million. (Round to one decimal place.) re

Jun 09, 2022
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