Home Depot is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising budget is $25,000. They are considering three possible media: tv, newspaper, and radio....


Home Depot is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising budget is $25,000. They are considering three possible media: tv, newspaper, and radio. Information regarding cost and exposure is given in the table below:

































Mediumaudience reached per adcost per ad (4)maximum ads per weekminimum ads per week
TV8,0001,200115
Newspaper5,500600155
Radio3,000400225

Formulate this media selection problem and then find the optimal solution.



Jun 02, 2022
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