HOLMES INSTITUTEFACULTY OF HIGHER EDUCATIONGroup Assessment Details and Submission GuidelinesTrimester T1 2020Unit Code HI5003Unit Title Economics for BusinessPurpose of the assessment (with ULO...

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Answered Same DayMay 27, 2021HI5003

Answer To: HOLMES INSTITUTEFACULTY OF HIGHER EDUCATIONGroup Assessment Details and Submission...

Akash answered on Jun 10 2021
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HI5003
ECONOMICS FOR BUSINESS
Table of Contents
Executive Summary    3
Introduction    4
Introduction to the Company    4
Industry or Sector Background    4
Market Structure of the Industry or Sector    4
Factors that Influence Demand for the Company’s Products    5
Factors that Influence Supply of the Company’s Products    5
Elasticity    6
Impact of an Event on the Industry and the Company    6
Conclusion    7
References    8
Executive Summary
Every industry has a different structure and way of operating in the market. With the change in industry, the target market of the i
ndustry changes, which requires execution of different strategies in the market. Wesfarmers are always known for the best process implementation and cost reduction, which helps the company to provide the services and goods at very competitive prices in the market, making the company best in the retail market. Company believes in giving back to the community making it a responsible company and a major contributor for the CSR activities. Elasticity is considered one important metric that helps in predicting the Wesfarmers behaviour whether the change in price will have a negative or positive effect.
Introduction
The analysis of the industry needs to be done by considering various factors, which have a direct impact on supply and demand of the product in the industry and ultimately influencing the elasticity of the product. These industries will have an impact of different factors on the products of the industries. The demand and supply of products changes according to the industry. Analysis of the industry enables an organisation in identifying the competitors, their strategies and act accordingly. The analysis of the industry will be done on “Retail and Consumer goods business” and the company to be considered is “Wesfarmers”
Introduction to the Company
Wesfarmers is an Australian based company incorporated in 1914 as a corporation of Australian farmers and now is one of the largest companies listed in Australia (Vinayavekhin & Phaal, 2019). Wesfarmers is the largest conglomerate in the retail sector in Australia extending its reach to the different parts of the world headquartered in Western Australia. Being a conglomerate Wesfarmers is involved in retail of various products such as liquor, supermarket and office supplies. Wesfarmers has always been involved in acquisition and always focused on merchandise and services to become giant in the sector. The company has always focused on anticipating customer needs and delivering the best services and products to the consumer. The company maintains honesty and integrity in all the deals they provide to the community. Ethical sourcing, fair engagement with suppliers and sustainability makes the company more reliable in the retail sector (Wesfarmers, 2020).
Industry or Sector Background
The Australian retail industry has a great diversity with respect to region, competition, size of business and goods. As noted by Thaker (2019), there has been a growth in sales trends, as the spending of the consumer is more directed towards a range of retails sales. Retail industry in Australia has a great spread with respect to the products to the market comprising a vast range of products ranging from liquor, office retail products, grocery products and many other making it one of the largest sectors. The Australian retail industry is a big market, contributing almost 4.1% of GDP and 10.7 % employment. The retail industry is a very competitive market in Australia and making it one of the biggest sectors in Australia.
The retail sector in Australia depends on various factors like the spending pattern of consumer, technological advancement. Multiplicity and agility of delivery platform is the requirement of Australian retail sector. The competitive environment in Australia forces the company to perform best in the market and provide the goods and services better and at lower price to the consumer compared to the competitor in the market (Jackson & Pongpakamulnarm, 2019). Apart from this, the Australian retail market has proved to be one of the biggest markets for employment extending it to almost 10.7% of the total employment. Retail sector is also found to be one of the major contributors with respect to GDP, contributing Almost 4.1% to the national GDP (Wesfarmers, 2020).
Market Structure of the Industry or Sector
The market structure is divided into four major types that are Perfect competition, Monopoly, Oligopoly and monopolistic competition. According to Pulker et al. (2019), the market structure of the industry depends on the type of industry, working of the industry, barriers, competition in the industry and various other factors, which define the industry to be in the particular market structure. If we talk about the retail industry, it falls under perfect competition, where there are many sellers, many buyers, with lower entry cost and very less barrier to enter into the market. With the increase in competition, a large number of products have moved from oligopoly to perfect competition market. Thus, there are many giant companies such as Wesfarmers and Walmart, which fall under oligopoly market, which comprises of very few suppliers in the market. In this, the companies are interdependent on the firm.
Wesfarmers falls under the retail industry and deals with varieties of products of which, majorly all the products follow the oligopoly structure. There are some barriers for the company to enter into the market making it difficult for the companies. As supported by Biddle (2016), this results in less suppliers in this segment, but...
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