Hi,I need to get my Business Intelligence Assessment 2 created. The word count is 2000 words and at least 10 credible references.*Business idea must be online retail. This also should be a...

ASSESSMENT 2
Table of Contents
Industry Analysis    2
Competition in the industry    2
Business aims and Objective Mission    3
Main operational areas and customers/Strategies    3
System and Information technology    4
Use of IS and IT    5
Capital formation and B/E analysis    6
Conclusion    7
References    8
Industry Analysis
Online retail stores include virtual establishments for selling a variety of consumer products through e-commerce transactions. Customized gift shops can provide options for setting up online retail stores. This can provide all options for providing a wide-angle of things. It can provide business with striking development and it ensures expansion in the client base and it includes steps required for selling products online.
Porter's Five Forces includes models that can help in analyzing and identifying competitive forces that can help in shaping the industry and it can help in determining strength and weakness of the industry. It can be used for identifying the structure of the industry for determining the corporate strategy (Mukonza and Swarts, 2020). It can be applied for segmenting the economy for understanding the level of competition in the industry that can help in enhancing the profitability.
Competition in the industry
Firms in the industry are engaged in the bottleneck competition. It includes a large number of firms in the industry imposing strong rivalry in the industry.
Potential of new entrants into the industry
There is a threat from new entrants. It is because new retail forms can enter into the market. New entrants can compete with existing giants in the terms of specialty, locality and convenience.
Power of suppliers
There is tough competition among suppliers and availability of suppliers that can make difficult for new entrants to affect the retail industry.
Power of customers
There are a large number of buyers and it includes strong forces. There is weal pressure that can be applied on buyers that can be imposed in the industry. The purchase of buyers can be diversified that
Threat of substitute products
In this factor, the force is strong and there are a variety of products in the retail sector and there are no other ways for shifting. The threat of substitutes exists in the forms under the industry.
Business aims and Objective Mission
Online customized gift shops can help in refining the relationship for customers and it can help in strengthening the bond between friends and family. The aim of the business includes the simple act of gifting to create a huge impact on the person's life. It can help in providing the online option for picking the gift for friends and family (Naidoo and Gasparatos, 2018). There are less personal preferences available in the online market and the personal preference can help in choosing the gift. Many customers struggle in selecting types of gifts. It is essential for focusing on recipients that vary much need and want while gifting. It can provide options because it includes emotion. The retail option for personalized gifts comes to aid and it offers a wide selection of gift items for customers to order online.
The objective of the online retail business for personalized gifts can help in the development of unique ways for creating brighter for customers. It can help in conveying the receiver that sends can spend effort and time in picking the special gift. It can provide better options over the conventional gift. It can help in enhancing the personalized connection between customers. Thai business can help in providing better gifting options and adding personal touch. It can create a positive environment and it can help in enhancing the relationship. It provides true emotions and helps in conveying the appreciation to recipients (Muema, 2020). It can spark the imagination for creating the unique gift for surprising loved ones.
Main operational areas and customers/Strategies
The mail area of operation includes describing all activity that can help in keeping the store functioning. Includes supply chain, people management, cash operations, store l;ayout and promotions and pricing. It includes a collection of legacy systems that is designed for the particular system. This should include programs for handling tasks and it can help in communicating with each other. The first steps for achieving the goal include understanding customer requirements and preferences. The omnichannel can help in development of channel for delivering unified customer preferences (Jocevski et al. 2019). The prime focus includes...