HI5019 STRATEGIC INFORMATION SYSTEMS T2 2018 WEEK 6 Friday 5 pmEach student will write a strategic analysis report of NOT more than 2500 words. The report should demonstrate that the student has...

Strategic Analysis
Strategic Analysis
Student Name
University Name
Unit Code
Unit Name
Contents
PART 1 (External analysis)    2
Business background    2
What industry is it?    2
General environment analysis    3
The industry environment    5
Competitive environment    6
What capabilities do the relevant firms have?    6
What strategies do they follow?    7
Opportunities and threats    8
PART 2 (Internal analysis and proposal)    9
The firm’s resources, tangible and intangible    9
Capabilities identification    9
Core competency analysis    10
Propose a suitable information system solution that meets the chosen company needs    11
Evaluate the proposed system and provide recommendations    12
Conclusion    12
References    14
PART 1 (External analysis)
Business background
Telstra Corporation Limited is Australia's largest telecommunications organization. Telstra privatized three different phases in 1999, 1997 and 2006, T1, T2, and T3. Telstra effectively completed its privatization in 2011. In addition, a largest Australian company listed on the Australian Stock Exchange has more than one million stakeholders. The corporation has come a long way ever since it was founded 41 years before in 1975. History began in 1901 and Australian telecommunications services are regulated by the Postmaster-General's Department. The corporation is as large as the 36,165 personnel and its motto is "Thrive On." Corporation not only operates in Australia but also operates in 22 other countries outside Australia. The company's main products and services include web services, landline and mobile connectivity, internet and data services, and digital TV. According to 2015 data, the company's revenue is 26.7 billion AUD. Telstra's main market is home-based and business customers. The business scope continues to grow worldwide, and the business is taking the opportunity to raise its market share in the international market.
What industry is it?
Telstra is Australia's top technology and telecommunications company, providing a complete range of the communications services as well as competing in entire telecommunications markets. In Australia, Telstra offers 17.7 million retail mobile services, 3.6 million retail fixed broadband servicesand4.9 million retail fixed voice services. The Telstra is Australia's chief telecommunications provider, providing a complete range of telecommunications services all over Australia. The corporation offers basic access facilities, long-distance and local telephone services, and Internet and mobile services to most homes and businesses(Badenhorst and Ferreira, 2016).
General environment analysis
Political-Australian telecommunications are managed by the Australian Communications and Media Authority (ACMA) because they are liable for radio communications, broadcasting, and Internet. It gives strict regulations for the telecommunications and is designed to shield consumers. It permits corporations to provide technological and social development to their consumers. Their goal is to make communication and media in best interests by providing explicit programs. Minister of Communications likewise sets licensing conditions for operators that influence service provision (Bourk, 2013).
Economic-According to World Economic Forum, Australia is the lowest scoring nation to provide Internet access. There are millions of families with no internet access. Because of income inequality, Australians are facing a digital divide, and those with lower incomes cannot afford the Internet. People with incomes below $19,000 are unlikely to have an internet connection. The labor shortage in the telecommunications industry, resulting in weak business.
Social-Australians are increasingly relying on their Internet connections and mobile phones. As per the Australian Digital Report, Australians spend an average of 10 hours plus 24 minutes a day on the Internet devices. Internet connections have turn out to be absolutely necessary, not to indulge people's lives. Digital and networking worlds continue to improve. 
Technological-As wireless and wired carriers are facing rapid changes in the technology, there is at all the time scope for the technological advancement. Efforts need to be made to shift to the experience-based rating, promote data-intensive content, and phase out unrestricted programs. Telecommunications companies also required to advance novel 5G systems as well as continue to deploy the 4G systems.
Environmental- Commonwealth Department of Environment, Sport and Territories (DEST) aims to conserve and protect water, the heritage, climate and environment. Telecommunications delivers info in verbal, electronic, written or visual modes, thereby diminishing air pollution, greenhouse gas emissions and fuel savings. Presently, all Australian operators, for example, Telstra, Optus, and Vodafone are exempt from state, local, and regional environmental and forecasting laws.
Legal-According to the 1997 Telecommunications Act, the telecommunications industry must comply with licensing and standards. Violations can lead to criminal penalties. Any telecommunications equipment such as a modem or telephone purchased in other countries is not suitable for use in Australia. Illegal connections should be fined. Service providers who violate the "Telecom Consumer Protection and Service Standards Act 1999" will also be punished.
Global-In an effort to look at Asian opportunities, a recent CSIRO study predicts that Asian middle class will rise from the 28% of the global total in the year 2009 to the 66% in 2030. Similarly, OECD research predicts that the share of Asian middle-class consumption will raise over 2.5 times over the same period.
Demographic-Demographic studies show that the Australian population is aging and about 20% report disability. Telstra recognizes that as people age, they are more prone to deterioration in vision, hearing, flexibility, and mobility; to help these people, Telstra is promoting services that may help simplify the use of communication technologies(Dyreng and Lindsey, 2013).
The industry environment
    Bargaining power of customers
    The organization has a large number of buyers. Telecom and network providers don't have much product differentiation. This results in low customer switching costs and they can easily switch...