Hi,
The subject name is integrated marketing communication, it's the second assessment for this subject, the requirement is 4 pages, the overall point is 30, my target is get 20-22, I have finished assessment 1 about this subject, I have chosen WoolWorth as my main market, so the assessment 2 should be same market. I will upload my first assessment, if u need anything, please let me know
Assessment Information Subject Code: MKT201 Subject Name: Integrated Marketing Communications Assessment Title: Creative Brief Length: Four pages Weighting: 30% Total Marks: 30 Submission: Online via Turnitin Due Date: Week 9 . Assessment Description. The purpose of this creative brief is to develop your ability to critically evaluate current IMC programs and to provide solutions based on learned IMC theories and concepts. This is a great opportunity to use your creativity and practice the delivery of your business solutions within a safe learning environment. This creative brief will be based on the product you selected in assessment 1. Your task is to create and redesign an advertisement that fulfils the company’s communication objective/s in relation to brand recovery and consumer confidence. Your creative brief MUST include the following: Three - page long summary containing: o The background of the task o Strategy Statement o Your product’s Brand Positioning (You must create a perceptual map) o Objective/s of the message o Target Audience o What does the target audience currently feel the chosen product? o What do we want the target audience to think and feel? o What do we want the target audience to do? You must reference credible sources used to write this summary. One – page long portfolio including at least three examples of the redesigned message through various delivery media types (E.G. Facebook, Corporate Website, TV commercial). COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information In preparing your summary, you will need to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material. Please note that Wikipedia is not to be used. .Assignment Submission Students must submit their individual portfolio via Turnitin This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. . . Number of Penalty days 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after deadline will be considered as one day late and therefore subject to the associated penalty For more information please read the full policy via https://www.kbs.edu.au/wp- content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf Assessment Marking Rubric – Creative Brief 30% Criteria NN (Fail) P (Pass) 50%- CR (Credit) 65%- DN (Distinction) HD (High Distinction) 85%- 0%-49% 64% 74% 75%-84% 100% Critical Your analysis lacks depth, and You briefly analyse some of You sufficiently analyse most of the You thoroughly analyse and You critically analyse and interpret Analysis your interpretation is not relevant the issues and your issues and your interpretation is interpret the issues articulately the issues articulately and interpretation is not always well structured convincingly relevant Critical Your evaluation lacks depth, and You briefly evaluate some of You sufficiently evaluate most of You thoroughly evaluate and You critically evaluate and Evaluation your interpretation is not relevant the IMC information and your the IMC information and your interpret the IMC information interpret the IMC information interpretation is not always interpretation is well structured articulately articulately and convincingly relevant Creativity There is limited to no creativity There is little evidence of There are some signs of creativity The brief is evidently creative Immense thought and creativity in this brief and, further, it is creativity in this brief but at in this brief but quite a bit of further and, with some minor editing, has been invested in the brief, unclear how its content relates least it clearly conveys the work is required to raise it to a would be fit for presentation resulting in a work that is of a to the assessment’s objectives. messages required in this professional standard. to a professional audience. professional standard. assessment. Creative Brief o Spelling and/or grammar is o Even though grammar o Mostly correct grammar and o Errors in grammar and o Correct grammar and Format consistently incorrect, and spelling are an spelling are very good but with spelling are rare spelling throughout the impacting on the flow and issue, they do not detract occasional errors o There is a logical analysis with no obvious readability of your analysis very much from the o Ideas/themes have been connection between your errors o Ideas/themes have not been readability of your developed, but connections are statements, adding to the o There is an obvious and developed analysis not always obvious. o readability and credibility logical connection between o The format chosen for your o Ideas/themes have been The format chosen for your of your analysis your statements, enhancing developed, but your o Your brief is professionally the structure, synthesis, brief lacks thought and brief is appropriate but some consideration for the composition lacks improvements would enhance presented and has been credibility, and readability of intended audience connections and its presentation submitted in the your analysis integration. appropriate format o Your brief is professionally o In-text referencing and/or o Mostly correct in-text reference list is mostly o The format chosen for referencing and reference list o In-text referencing and the presented and exceeds your brief is appropriate, resultant reference list are expectations in what is incorrect or non-existent with minor errors throughout but major improvements correct, with only the evidently suitable for a and the occasional major error would enhance its occasional minor error highgrade commercial presentation environment o An earnest attempt at o In-text referencing and the intext referencing is resultant reference list are obvious but there are correct, with no errors major errors