Hi. thank you for writing this essay. Could you please write the standers that below. 1- FIRST. please rewrite the introduction and make sure it has thesis statement. 2- I want you to write the...

In today’s highly competitive business environment, if organizations have to succeed, they have
to create a brand loyalty for their products among the target audiences. It is advertisements that
assist an organization to promote their brand, differentiate their products and reach out to their
customer base. Effective and well-designed advertisements help in creating a positive image of
the product in the minds of the customer thereby acting as a potent tool for increasing sales .
Moreover , the content of the advertisement and the message it is trying to communicate goes a
long way in defining the product’s market segment and also has an immense impact on the
perception of the customers towards the brand. Through this paper, I have tried to examine this
relationship by analyzing the two versions of the AXE advertisement with special focus on “Axe
Susan Gleen commercial” the link for the same commercial is
http://www.youtube.com/watch?v=YRB0i9-AUQs .
This is the new commercial that is being aired by AXE with the intent of introducing its new
product, the AXE phoenix. The advertising strategy of this ad is completely different from the
ones that were used for the earlier AXE products. Most of the earlier AXE advertisements are
rich in sexual connotations. In these ads, the girls are depicted as objects of sex who are unable
to control their sexual urges the moment they come near any man who has used the AXE
product. It could be any product from the axe range like the perfume, deo, hair related product,
shower gel or face products but the reaction of these girls would be the same.However for their
new product, AXE came up with a very new and unique concept wherein they have Kiefer
Sutherland the famous Canadian actor, director and producer who is best known for his portrayal
of Jack Bauer in the Fox series 24, talking about the girl of his dreams.In the advertisement he
says, "I remember her; not A girl, but THE girl…… and the message ends up with “……If I
could do it again, I’d do it differently.These lines sincerely
http://www.youtube.com/watch?v=YRB0i9-AUQs
reflect the true and pure emotions and thoughts of a man who wants to reach out for the girl’s
true love; here AXE has beautifully linked their message of getting reborn from its ashes (in the
ad it meant from the past) and...