1. The Tesco virtual shop has been successful in South korea. Woolworths has launched trial concepts in Australia. Do you think such a shop would be successful in Australia?
2. Who is the largest market for the Tesco Home Plus shop? How does this compare with the target market of the Australian grocery industry?
3. Discuss the role of wholesalers and intermediaries in the online shopping experience. Is the same for virtual shop or does it differ?
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