hi please have a look on the assesment 2 in the file and also the marking criteria which is at the last. This assesment includes assesment 1 as well which is already done by your team and the order no is 122385. Please follow the content accordingly and please sort out the assesment 1 with the order no to start assesment 2
Page 1 of 6 ENT309 Entrepreneurship Project Assessment Brief Assessment 01: Project Proposal for Entrepreneurship Startup (10%) Assessment Overview: In this assessment task, you are required to develop a project proposal for an entrepreneurship project (startup). The project proposal should effectively highlight the key areas of investigation or problem(s) and emphasize the importance of solving the identified problem. You will demonstrate your understanding of the components of a project proposal and your ability to present a clear and compelling case for the proposed startup venture. Assessment Details: • Task: Write an 800-word project proposal for an entrepreneurship project (startup), addressing the key components as outlined below. • Word Count: 800 words (excluding headings, references, and any appendices) • Submission Format: Typed document in PDF or Word format. • Due Date: Week 05 Project Proposal Components: Your project proposal should include but not limited to the following information or aspects: 1. Description of Your Startup (Approx. 100 words): Provide a concise overview of your startup, including its nature, goals, and target market. Highlight the unique aspects of your venture that set it apart from existing solutions. 2. Prospect's Problem or Need (Approx. 150 words): Identify and elaborate on the specific problem or need that your startup aims to address. Clearly articulate the pain points or challenges faced by your target audience. 3. Proposed Solution (Approx. 150 words): Present a comprehensive and innovative solution to the identified problem or need. Explain how your startup's product or service will effectively address the challenges outlined. 4. Set of Milestones (Approx. 100 words): Outline the key milestones that will mark the progress of your startup project. These milestones should represent significant achievements towards the ultimate goal of solving the problem. 5. Definition of Proposed Procedures (Approx. 100 words): Describe the step-by-step procedures and processes that your startup will undertake to develop and deliver the proposed solution. Provide a clear understanding of the implementation plan. 6. Timetable and Timeframes (Approx. 75 words): Create a timeline that outlines the major stages and estimated timeframes for each milestone. Ensure the timeline is realistic and considers the complexities of startup development. 7. Approximate Budget on Overall Costs (Approx. 75 words): Provide a rough estimate of the budget required for your startup project, including expenses such as research, development, marketing, and operations. Justify your budget allocation. 8. Relevant Stakeholders (Approx. 50 words): Identify and briefly explain the key stakeholders involved in your startup project. This may include team members, investors, partners, and customers. 9. Any Endorsements (if applicable) (Approx. 50 words): Page 2 of 6 If you have received any endorsements, testimonials, or support from industry experts, organizations, or potential clients, include them to enhance the credibility of your proposal. 10. Outline of Action Items (Approx. 50 words): Summarize the immediate next steps or action items that need to be taken to move the startup project forward after approval. Assessment Criteria: Your project proposal will be assessed based on the following criteria: - Clarity and effectiveness in presenting the problem, solution, and overall startup concept. - Coherence and logical flow of ideas within the proposal. - Creativity and innovation demonstrated in proposing a unique solution. - Realistic and well-structured milestones, timetable, and budget. - Clear identification of relevant stakeholders and endorsements (if applicable). - Adherence to word count and submission guidelines. Important Note: - Plagiarism and academic misconduct will not be tolerated. Ensure all content is appropriately cited and referenced. - Seek guidance from your course materials and additional resources as needed to create a comprehensive and compelling project proposal. Resources: You may refer to the course materials, recommended readings, and relevant online resources to assist you in understanding and crafting an effective project proposal. Feel free to reach out to your instructor if you have any questions or need clarification on the assessment task. Good luck! Page 3 of 6 Assessment 2: Research Report (30%) In this assessment, you are tasked with crafting a research report spanning 1500 words. The report should meticulously detail your research process applied to resolve the problem identified in Assessment 1. Word Allocation: - Introduction: Approximately 150 words - Problem Statement: Approximately 200 words - Literature Review: Approximately 300 words - Methodology: Approximately 250 words - Findings: Approximately 200 words - Discussion: Approximately 250 words - Conclusion: Approximately 150 words - Recommendations: Approximately 100 words Structure of the Research Report: - Introduction - Problem Statement - Literature Review - Methodology - Findings - Discussion - Conclusion - Recommendations Plagiarism Warning: Ensure all content is original and properly cited. Plagiarism or the use of AI-generated text is strictly prohibited and may result in severe penalties. Use your own words to express your understanding and analysis of the research process and findings. Maintain academic integrity throughout your report and seek guidance if needed. Page 4 of 6 Assessment 3: Business and Implementation Plan (50%) In this assessment, you will create a 3000-word professional business and implementation plan. This plan outlines your entrepreneurial initiative as a potential business solution for the problem highlighted in Assessments 1 and 2. Components of the Implementation Plan: - Clarify objectives. - Assign tasks with deadlines. - Chart progress toward goals and milestones. Defining Clear Objectives: - Set challenging but attainable objectives. - Objectives should guide daily activities and focus on results. Breaking Them Down Into Tasks: - Clearly define tasks and assign responsibilities. - Emphasize expected results. - Example tasks: securing office space, obtaining licenses, setting up office systems, recruiting clients, creating marketing collateral, soliciting referrals. Allocating Time: - Pair each task with a realistic completion timeframe. - Be aware of tasks that require more time and research. Making Progress: - Monitor task progress and completion percentages. - Assign responsibility for tracking progress. Page 5 of 6 Assessment 4: Pitch Presentation (10%) This assessment requires a 10-minute oral presentation summarizing Assessments 1, 2, and 3. Your presentation should demonstrate quality, research, clarity, and professionalism. Refer to the marking rubric for detailed evaluation criteria. Note: Ensure compliance with your institution's academic integrity policies while completing these assessments. Page 3 of 6 Marking Rubric for Assessment 1 Criteria High distinction 85 – 100% Distinction 75 – 84% Credit 65 – 74% Pass 50 – 64% Fail 0-49% Introduction and identification of main issues/problems in relations to market analysis 15% understands critically and significantly and identify all key issues logically that are both explicitly and implicitly related to market analysis Understands the case incidence and Identified most of the key issues logically in the case study those are both explicitly and implicitly relevant to market analysis Understands the case incidence and Identified some of the key issues in the case study that are relevant to market analysis Comprehends the case and Identified a few issues logically relevant to market analysis Unable to identify the key issue logically and not relevant to market analysis Analyse and reflect upon market issues 15% Demonstrates advanced market analysis fundamentals in a critical and accurate manner Demonstrates a sound ability to amplify and organise market analysis in a logical and concise manner Demonstrates some ability to develop and organise market analysis in a logical manner Demonstrates and Identifies and describes a few market analysis fundamentals Fails to demonstrate a rigorous understanding of market issues and fundamentals Content and theoretical discussion 20% Establishes a solid analysis/evaluation of the market issues and combined with an understanding of the relevant academic theory Establishes a sound analytical and theoretical approach to market issues and critically diagnose and evidence provided Establishes a reasonable analytical and theoretical approach to market issues, and applies some thinking of market analysis Establishes basic use of the relevant information to understand relevant concepts and topics around market analysis Establishes a lack of critical thinking around the academic theory and fails to adequately address relevant concepts and topics around market analysis Effective solutions/strategies which are practicable to implementation 20% Well documented and demonstrates a rigorous understanding of appropriate solutions to all issues in the case study and identified implementations strategies were Fairly documented and demonstrates an understanding of appropriate solutions to most of the issues in the case study and identified implementation strategies Moderately demonstrates an understanding of solutions to some of the issues in the case study and identified limited implementation strategies Minimum understanding of solutions to a very few issues in the case study and not identified implementation strategies Lack of understanding of solutions and little or no actions suggested or inappropriate solutions to the issues. Appropriate conclusions and recommendations 10% The conclusion provides the broader concept of systems thinking when applied to the market analysis setting The conclusion provides broad relevance to the case analysis and its broader context within the market analysis in the 21st century The conclusion provides partial applicability to the case analysis and the generic framework around the market analysis The conclusion and outcomes are concise and limited and absence of logical the case analysis and recommendations The conclusion provides incomplete and nil applicability to the case analysis and recommendations Integrated structure, Language Formatting, and Presentation (20%) Presented work is expressed coherently and concisely with a very few or zero English and/or APA citation and referencing errors Employs appropriate language and accepted principles of English and APA citation. Communicates and presents clearly and concisely with minimal errors Incorporates some good appropriate language that generally conveys meaning to readers. Writing may include some errors in grammar and/or references Employs few appropriate languages and accepted principles of English and APA citation. Communicates and presents clearly and concisely with minimal errors Presented work is expressed poorly with many English and/or referencing errors Page 4 of 6 Marking Rubric for Assessment 2 Criteria High distinction 85 – 100% Distinction 75 – 84% Credit 65 – 74% Pass 50 – 64% Fail 0-49% Provide evidence of appropriate research used throughout the document, including correct APA citations and referencing references and evidence 25% Your plan is well supported by facts and research which are correctly and completely referenced, with supporting correct APA citations and referencing references and evidence Your plan is mostly supported by facts and research which are referenced, with supporting correct APA citations and referencing references and evidence Your plan is somewhat supported by facts and research, some of which are referenced but some are not. The supporting references and evidence have been attempted but has omissions. Your plan is supported by limited facts and research, some of which are referenced but many are not. The supporting references and evidence have many omissions. your plan and limited or no referencing. References and evidence have many omissions or has been omitted. Determine appropriate concepts, theories, topics, and associated insights. 25% Demonstrates solid concepts, theories, topics and associated insights including analysis/evaluation of the strategic planning gap' Demonstrates sound concepts, theories, topics and associated insights including analysis/evaluation of the strategic planning gap' that are evidence- based Demonstrates the ability to think and identify some concepts, theories, associated with the use of strategic planning gap' analysis Demonstrates basic use of relevant analysis to understand concepts, theories, topics associated with the use of strategic planning gap' analysis Demonstrates a lack of critical thinking around the issues and fails to adequately