Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of...

1 answer below »
Hi, please follow the instructions given by proffeser and attaching artical Link related to assignment.Thank youhttps://brandfailures.blogspot.com/2007/04/tired-brands-levis.html



Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment 3 Information Subject Code: MBA642 Subject Name: Project Initiation, Planning and Execution Assessment Title Levi Jeans Type 1 Assessment Type: Length: Individual Report 2000 words (-/+ 10%) Weighting: 40% Total Marks: Submission: 100 Online via Turnitin Due Date: Week 13 . Your task These jeans were a market failure. Create a project management plan to turn them into success. Assessment Description. In this individual assessment, students will be given an opportunity to analyse the organisational factors that promote effective project management by analysing elements of the project management planning and execution phases that may give rise to ethical compromises. More importantly, students will practice creating an integrated project management plans that meet industry standards and objectives. Assessment Instructions • Construct a plan to project manage these Levi jeans to success using the five stages of IPECC as per PMBOK. • Use the criteria for success from assessment 1 and software that would be the best fit for this task from assessment 2. Justify both these choices. • Use research and common sense to find all the data you need for each step in your complete project plan • There will be additional information which gives a fuller description of the assessment requirements along with KBS presentation guidelines. This will be posted on the myKBS Assessment page. • Please refer to the marking guide to assist you in completing all the assessment criteria. You are required to use at least 12 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as a reference list at the end of your report. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wp- content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the time limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MBA642 Assessment 3 Marking Rubric – Individual Report 40% Marking Criteria F (Fail) 0 – 49% P (Pass) 50 – 64% C (Credit) 65 – 74% D (Distinction) 75 – 84% HD (High Distinction) 85 -100% Analysis of Initiation Stage __/20 marks The analysis does not move beyond a description of the learning experience. Attempts to analyse Initiation, but these are vague and unclear. Analyses several of the Initiation factors and makes several connections to how the learning can be applied. Analyses many of the Initiation factors and makes many connections to the learning There is an in-depth analysis of the Initiation factors and the value of the derived learning. Analysis of Planning Stage __/20 marks The analysis does not move beyond a description of the learning experience. Attempts to analyse Planning factors, but these are vague and unclear. Analyses several Planning factors and makes connections to how the learning can be applied. Analyses many Planning factors and makes many connections to the learning There is an in-depth analysis of Planning factors and derived learning. Analysis of Execution Stage __/20 marks The analysis does not move beyond a description of the learning experience. Attempts to analyse Execution considerations, but these are vague and unclear. Analyses several of the Execution considerations and makes several connections to the learning. Analyses many Execution considerations and makes many connections to the learning There are an in-depth analysis of Execution considerations and the value of the derived learning. Structure and Formatting __/20 marks The writing style is unclear; lacks logical flow and structure; numerous spelling and grammatical errors. Writing style lacks clarity, flaws in flow and structure, some use of academic language, several spelling or grammatical errors The writing style is mostly clear; Mostly written in discipline- specific academic language; Some spelling or grammatical errors. The writing style is clear; Correct use of discipline-specific academic language: some minor spelling or grammatical errors. The writing style is clear; Fluent use of discipline-specific academic language: no spelling or grammatical errors. Theory, research and referencing __/20 marks Total marks __/100 Many errors in logical flow and structure, argument sourced from non-academic literature. No discussion of academic research. Cites very few sources. Some errors in logical flow and structure, basic discussion of relevant theory sourced from a minimal number of academic sources. Little discussion of relevant research. Sound logical flow and structure, a broad discussion of relevant theory sourced from academic literature. The research acknowledged but not discussed. Cites academic sources. Good logical flow and structure, an argument supported by detailed relevant theory and research sourced from numerous and varied academic sources. Excellent logical flow and structure, an argument supported by a comprehensive discussion of relevant theory and research sourced from
Answered Same DayFeb 01, 2021MBA642

Answer To: Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been...

Abhishek answered on Feb 05 2021
159 Votes
MBA642
SUBJECT NAME: PROJECT INITIATION, PLANNING AND EXECUTION
Table of Contents
Introduction    3
Reasons for Market Failure of Levi    3
Project Management for Success    4
Five Stages of IPECC    4
Initiating    4
Planning    5
Executing    5
Controlling    5
Closing    5
Project Management Factors    6
Costs    6
Marketing    6
Demographic of the Target Market    6
Market Forces    6
International Factors    6
Skills and Personalities of the PM Team    7
Levi’s Stakeholders    7
Levi’s
Culture    7
Competitor Project Management Tactics    7
Criteria for the Project Success    7
Conclusion    8
References    9
Introduction
This assessment concerns with the failure of Levi and discussed the reasons behind this failure. However, this assessment also includes project management activities that help the organisation to recover its failure. At the same time, how this project will be structured has also considered as the subject matter of this individual assessment. This assessment is also discussing five stages of IPECC (Initiating, Planning, Executing, Controlling, and Closing) that help the management of the organisation to enhance a progressive project that can help to resolve issues that affect the performance and profitability of the organisation. Besides, the success criteria are also included in this assessment to develop this discussion.
Reasons for Market Failure of Levi
Levi recognised as one of the reputed and classic brands of jeans in the global market. However, it has been observed that this brand has been faced with several problems that affect their overall performance and profitability. The rate of sale for the organisation is decreasing consistently and that becomes the serious issue for the management of the organisation. It has observed the sale rate of the organisation was $7.9 in the year 1996 and it becomes $4.3 in the year 2001. The advertising strategy is not suitable for the organisation and that causes a tough competition for the organisation (Conradie et al. 2018).
It becomes the prior reason behind the failure of the organisation. At the same time, Levi is facing difficulties in the sector of designer jeans and that affect the branding of the organisation. The integrity of the brand has also considered as the difficulty for the organisation as the image of the brand is affected day by day. Apart from this, it has been found through an observation that Levi has a public issue with Tesco's supermarket. Tesco blamed on Levi that they prefer the high cost of their jeans product and that affect their customers.
Therefore, Tesco asked Levi to sell their product by their stores. This creates difficulties for the organisation and affects their product selling. Eventually, it affects the rate of sale for the organisation. Apart from this, the lack of advertising campaign has recognised as another reason behind the failure of the organisation. Cost marketing of the Levi is high, therefore, they could not reduce their price where Tesco can import brands from any place in the world and that is the reason they cannot compete for their price tag (Henderson et al. 2019).
Project Management for Success
The project management of the organisation required to focus on suitable plans that can help Levi to resolve their issues and can recover them. First of all, the project manager of the organisation required to frame out a suitable project for the organisation that they could identify their real clients and stakeholders for them. At the same time, they have to pay attention to identify the interest of their customers that affect their rate of sale. Expectations of customers and stakeholders regarding the project should be considered through this project (Luo et al. 2017). The requirements of the project are also important to the success of the project.
To accomplish this objective, the project management of the organisation required to build up a suitable team that can progress the project work. The team should set up by experienced and strong members that help to develop the entire plan. A qualified project manager is also the reason for the success of the project. He can provide skill full lead to the project and that also lead the success of the project for the organisation. Critical milestones of the organisation also include in this project, which help the organisation to recover their issues. On the other hand, project management should focus on the effective communication system that they can build up a good relationship with their customers and stakeholders (Blaskovics, 2016).
Five Stages of IPECC
This project deals with the failure factors of the brand Levi. It is a...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here