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STAKEHOLDER ENGAGEMENT PLAN, BUSINESS LEVEL STRATEGIES AND CORPORATE LEVEL STRATEGIES FOR SUPER RETAIL GROUP
Executive Summary
For a business to be successful involvement and engagement of the stakeholders of the business play a crucial role to uncover or reduce the risks associated with the products or services being offered by the business. In addition to this, effective business level strategies can help the organisation to predict and meet the changing demands of the customers in the market. Furthermore, corporate level strategies can help to achieve the mission and vision of the organisation. Here, the stakeholder engagement plan, business level strategies and corporate level strategies of Super Retail Group will be discussed.
Table of Contents
Introduction    4
Company Background    4
Stakeholder Engagement Plan    5
Business Level Strategies    5
Corporate Level Strategic Initiatives    6
Recommendations    7
References    8
Appendices    9
Appendix 1: Stakeholder Plans    9
Appendix 2: Corporate Level Strategic Initiatives    11
Introduction
With advancements in technology and advent of globalisation most of the business organisations have come up with strategies, which can help in the sustainable growth and development of these organisations. In such situations, involvement and engagement of the stakeholders of the business play a crucial role to uncover or reduce the risks associated with the products or services being offered by the business. In addition to this, effective business level strategies can help the organisation to predict and meet the changing demands of the customers in the market. Furthermore, corporate level strategies can help to achieve the mission and vision of the organisation. Here, the stakeholder engagement plan, business level strategies and corporate level strategies of Super Retail Group will be discussed.
Company Background
Super Retail Group is one of the Australia’s top ten retailers and has managed to make its place on the Australian stock exchange. The history of this organisation dates back to 1970s with the founding and development of a number of individual family owned businesses. Super Retail Group has been formed with the help of like-minded family businesses, which have been fulfilling the desires and passion of their customers. Some of the popular brands forming the Super Retail Group are BCF, MACPAC, REBEL and SUPERHEAP AUTO. As far as the scale of operations of the business is to be considered, the business has a huge team of more than 12000 team members, who have been working actively across Australia, New Zealand and China (Super Retail Chain, 2021). The revenue of the company is estimated to be AUD 2.71 billion and the net income of the company is estimated to be AUD 139.3 million. The company owns and operates a portfolio of retail brands across Australia.
The vision of the company is to inspire the people so that they are able to live up to their passion. The purpose of the operations of this organisation to provide solutions and engaging experiences to the customers, and make these experiences a source of inspiration for the customers so that they are able to utilise their leisure time to the best of their potentials. The business has managed to gain an edge over the competition existing in the industry by focusing on healthy, passionate and high performing teams. The company has also been focusing on inspired, engaged and satisfied customers so that they are able to grow and develop sustainably in the industry. Furthermore, the company has managed to provide its shareholders with quartile returns. Sustainability is strongly linked to the business strategy of Super Retail Group. The company has also managed to be the in the good books of the customers by fulfilling their corporate social responsibility.
Stakeholder Engagement Plan
The stakeholders of the Super Retail Group have been identified as the employees of the organisation, the customers of the organisation, trade partners of the business, the communities, in which the business operates, competitors existing in the industry, the owners of the group or the people having the maximum shares of the group and the investors in the group. The stakeholder plan for the customers, the trade partners and the communities has been discussed in detail. Customers have a high power and influence over the company and the interest level in the company is medium....