PowerPoint Presentation Task 2: Business Strategy Report Mgt703 strategic management Information . 1 Assessment items summary (From the Course Outline) Task No.Assessment ProductIndividual or...

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PowerPoint Presentation Task 2: Business Strategy Report Mgt703 strategic management Information . 1 Assessment items summary (From the Course Outline) Task No.Assessment ProductIndividual or GroupWeighting %What is the duration / length?When should I submit?Where should I submit it? 1QuizIndividual30%90 minutesWeek 4Exam Venue 2ReportIndividual30%1,500 wordsWeek 8, Friday 11:59pm (AEST)Online Assignment Submission with Plagiarism check 3ExaminationIndividual40%2 hoursExam weekExam Venue    100%    2 Assessment Task 1 Business strategy report (From the Course Outline) Goal: For you to demonstrate cognitive, technical and creative skills to investigate, analyse and synthesise complex information, problems, concepts and theories and to apply established theories to practice through interpretation of company strategy. Product: Report Format:Choose a firm whose current business strategy situation you will analyse following the guidelines provided on Blackboard. This is an individual assessment and needs to be submitted electronically through SafeAssign. Word count should not exceed 1,500 words. Criteria Knowledge and application of appropriate frameworks Capacity to develop and articulate arguments which are informed and grounded to arrive at insights into an area of interest. Referencing of sources of information used within the body of the document and in a reference list using Harvard referencing style Organisation and structure of written content 3 The organisation Choose a multi-business company you are interested in or have access to (e.g. publicly listed on ASX) such as QANTAS Choose one of their business units (such as Jetstar) Analyse their strategy in the domestic market (the company of your choice should be operating in Australia) You must work on their strategy as a ‘pattern’ covering the past 3 to 5 years Report structure Title page Executive summary Table of contents 1. Introduction 2. Body of the report 3. Body of the report … 4. Conclusion 5. Recommendations List of References Appendices Body of the report In this section, you will demonstrate your critical analysis skills Apply your knowledge of Functional Level Strategies (Chapter 4) to your chosen organisation Apply your knowledge of Business Level Strategies (Chapters 5, 6 (and 7)) to your chosen organisation Your discussion of the functional and business level strategies in the body of the report should build up to the Recommendations 6 Tip: ensure analysis –> insights –> recommendations The recommendations should be “aligned” to the analysis The reader should be expecting what is recommended because it is an obvious conclusion given the analysis that has been presented Remember to ‘read’ then ‘think’ then ‘write’ (in your own words) with an in-text citation and accompanying Reference List entry Provide your citations following the Harvard Referencing system information frameworks analysis insights Recommendations Source (figure): http://venturebeat.com/2015/10/14/4-key-tactics-to-improve-your-mobile-app-conversion-funnel/ 7 Length requirements Provincial Letters : Letter XVI (4 December 1656) http://www.slideshare.net/Mintigo1/mintigo-webinar-how-docusign-built-a-worldclass-lead-nurturing-program This is a 1500 word (+/- 10%) assignment. No more than 1650, no less than 1350 words. Not part of the word count: Reference Tables Figures Appendices (will only be considered if their findings are referred to in the analysis) 8 Rubric – how your work will be assessed CriteriaHigh Distinction Demonstrated knowledge of key management concepts covered in the topics  Weight 30.00%85.00 to 100.00 % Critical evaluation of many management concepts including relevant theories and frameworks using a wide range of credible secondary sources. Ability to apply relevant management concepts in addressing the questions  Weight 30.00%85.00 to 100.00 % Evidence of strong evaluative ability to apply relevant management concepts to key case context elements, evidencing critical analysis and justification. This is achieved using a wide range of credible secondary sources. Capacity to develop and articulate informed arguments.  Weight 10.00%85.00 to 100.00 % Demonstrates a balanced and comprehensive knowledge of core concepts evidenced through a rigorous level of analysis. Articulates focused, sustained, well-informed and grounded arguments that provide significant insight into an area of interest. Advanced organisation and structure of written content  Weight 10.00%85.00 to 100.00 % Ideas flow in a highly logical, well-ordered, clear and coherent manner. Clear and articulate transition statements are used to link ideas. Advanced referencing of sources of information used within the body of the document and in a reference list using Harvard referencing style  Weight 10.00%85.00 to 100.00 % Comprehensively and accurately cites highly relevant sources of information within the body of document and provides a comprehensive and correctly formatted list of all references cited in Harvard Referencing style. Advanced accuracy and presentation of written work including English expression, discipline-based vocabulary, grammar, spelling, and punctuation.  Weight 10.00%85.00 to 100.00 % Presents highly professional work that is clearly expressed, grammatically correct and free of spelling and/or punctuation errors. Consistently uses highly appropriate discipline-based vocabulary. Questions? Please ask your Lecturer/Tutor during the workshop. 10