This assessment addresses the following subject learning outcomes:
a) Demonstrate academic skills appropriate to the level of study.
b) Demonstrate research skills and referencing appropriate to the level of study.
c) Critically analyze
texts and/or multi-modal material in a business context.
d) Identify and apply effective communication methods within a business and academic environment.
e) Evaluate the use and importance of technology in presenting business communication.
BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5 Page 1 of 4 ASSESSMENT BRIEF 2 Subject Code and Title BIZ101: Business Communications Assessment Part A: Proposal Part B: Report Individual/Group Individual or group Length Part A: Proposal: 600 words (+/- 10%) Part B: Report: 1,000 words (+/- 10%) Learning Outcomes This assessment addresses the following subject learning outcomes: a) Demonstrate academic skills appropriate to the level of study. b) Demonstrate research skills and referencing appropriate to the level of study. c) Critically analyse texts and/or multi-modal material in a business context. d) Identify and apply effective communication methods within a business and academic environment. e) Evaluate the use and importance of technology in presenting business communication. Submission Part A: Proposal By 11:55pm AEST/AEDT Sunday of Module 4 (Week 7) Part B: Report By 11:55pm AEST/AEDT Sunday of Module 5 (Week 9) Weighting Part A: Proposal: 20% Part B: Report: 30% Total Marks Part A: 20 marks Part B: 50 marks BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5 Page 2 of 4 Context: Tertiary students are expected to demonstrate research skills and the ability to critically analyse the value of research sources in a business style report. Instructions: Part A: Proposal The proposal describes the report which you are planning to write for Assessment Part B. The report is about the topic you chose for assessment 1. The proposal tells the reader what your report will be about: - what information will be included in different sections of the report, - what questions will be answered in the report, - what sources of information will be used to answer those questions, - and what types of recommendations will be given. The proposal should be written in report format, showing what information will be included in each section of the report. Please use the following outline to help structure your proposal: Introduction Background of the issue Topic of the report Purpose of the report Intended audience (Who will read the report?) Background of the organization Type of communications strategy you have chosen to implement (from Assessment 1) Discussion Discuss what information you intend to include in the findings section of your report. (This should include the Who, What, Why and How of your communications strategy). List the main sections or headings within the Discussion section Conclusions Outline what the conclusions of your report will tell the reader Recommendations What will the recommendations of your report tell your reader? Reference List Provide a reference list of sources which are likely to be used in writing the report, as well as any sources cited in the proposal BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5 Page 3 of 4 Part B: Report Now that you have decided on your content and structure, you have to write the report. Follow the report structure that you studied in Module 2 and review the marking rubric in this assessment brief on page 3. It is expected that you will demonstrate in your report: a comprehensive understanding of the topic you have chosen evidence of research and application of reliable and relevant evidence critical analysis and the ability to develop coherent arguments effective communication in the form of professional writing skills, presented in a report format and; effective referencing skills (APA style) evidence of a contribution to group effectiveness (if completed as a group assignment) Note: You will not be disadvantaged if you do this individually Submitting Your Assessment 1. Check your originality by uploading your assignment to Turnitin. 2. When less than 20%, submit your assignment through the Assessment Submission area. BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5 Page 4 of 4 Learning Rubrics Assessment Attributes Fail (Unacceptable) (0-49%) Pass (Functional) (50-64%) Credit (Proficient) (65-74%) Distinction (Advanced) (75-84%) High Distinction (Exceptional) (85-100%) Part A: Proposal Outline 10 The proposal does not effectively show that the writer has an understanding of their chosen topic and the background. The proposal displays an understanding of the selected topic but is largely descriptive. The proposal accurately and succinctly displays an understanding of the selected topic. The proposal accurately and succinctly displays an understanding of the selected topic. The proposal accurately and succinctly displays an understanding of the selected topic. Part A: Proposal Structure 10 They have not demonstrated how they will outline their topic into a report structure. They have demonstrated a very basic outline of how they will outline their topic into a report structure. They have successfully demonstrated how they will outline their topic into a report structure, but lacks any analysis. They have demonstrated a well-structured outline on their report topic with some further analysis. They have successfully demonstrated an expert analysis of how they will outline their topic into a report structure. Part B: Report Writing 30 The report is primarily descriptive, has very little or no business style and the meaning is frequently unclear. To improve you need to demonstrate basic business knowledge by further research. The report writing generally demonstrates some business style and demonstrates a reasonable ability to discuss the topic. To improve you need to show further research and document evidence. The report shows a reasonable understanding of business style and demonstrates a sound ability to discuss the topic. To improve you can show further analysis of the topic. This report shows a high level of business writing style and demonstrates a good level of discussing the topic. Your work is insightful and well thought out. The report shows skilled use of business writing style and can demonstrates outstanding ability to discuss the topic. You have shown originality of thought and need little or no improvement. Part B: Report Structure 10 Ideas and information are not organised according to sections expected in the report. The Information is partly categorised into report sections, however this needs improving. The information has been structured but would be made clearer with better organisation. The organisation and formatting of information into the report sections is very clear and organised. The use of sections is thoughtful. Information is presented in an exceptionally clear & organised manner. Part B: Referencing 10 There are consistent mistakes in using the APA style for referencing. There are some mistakes in using the APA style for referencing. There are minimal mistakes in using the APA style for referencing. There are minimal formatting errors in using the APA style for referencing. There are no mistakes in using the APA style for referencing.