HI can you please look at the assesment carefully and also i have additional pdf for a marking criteria. Please have a look on marking criteria of assesment 2 .and focus on gap analysis . you can use the same business from assesment 1 or u can choose others too. and please dont use any kind of AI as I have already been warned
Assessment 2: Strategic Analysis (Individual) Submission Deadline: Week 8; Weightage: 25% This assessment is to be completed individually. In cases where it is suspected that a student has plagiarized content from another student or any other source without proper referencing, the Institute's Student Academic Integrity and Honesty Misconduct Policy will be enforced. Your assignment must be submitted electronically via Turnitin on the Unit Moodle site. Late submissions, without an approved extension, will incur penalties. Please refer to the Unit outline for further details on late penalties. Task: Strategic Analysis (700 words) For this assessment, you are tasked with conducting a Strategic Analysis that includes a 'Gap Analysis' and outlines strategic initiatives to bridge identified gaps. Gap Analysis is essential for informing strategic planning, helping organizations identify opportunities and changes needed for success and sustainability. There are two types of gaps to consider: shortages (e.g., profit, demand, supply) and surpluses (e.g., workforce). Your analysis should explore at least three performance indicators, both quantitative and qualitative, and compare them within a chosen organization. Examine why the organization couldn't achieve its targets, the consequences, and proposed strategies for achieving the desired performance levels. To support your analysis, refer to the provided source on Gap Analysis. Ensure proper citation and referencing. Total Marks: 25 - Refer to the marking rubrics for detailed grading criteria Page 1 of 6 BUS202 Business Planning Assessment Brief Assessment 1: Market Analysis (Individual) Submission Deadline: Week 4; Weightage: 30% This assessment is to be completed individually. In cases where it is suspected that a student has plagiarized content from another student or any other source without proper referencing, the Institute's Student Academic Integrity and Honesty Misconduct Policy will be enforced. Your assignment must be submitted electronically via Turnitin on the Unit Moodle site. Late submissions, without an approved extension, will incur penalties. Please refer to the Unit outline for further details on late penalties. Task: Critical Analysis of a Real-world Market Analysis Case Study (800 words) In this assessment, you are required to critically analyze a given real-world business case study related to Market Analysis. Your analysis should encompass both quantitative and qualitative aspects of the market, such as market size (volume and value), customer segments, competition (utilizing Porter's Five Forces Model), and the economic, social, and cultural environment with regard to entry barriers, regulations, and ethical considerations. To support your analysis, apply relevant theoretical frameworks and concepts acquired through textbooks, readings, discussions, and lectures. Ensure proper citation and referencing in APA style for all sources of information. Total Marks: 30 - Refer to the marking rubrics for detailed grading criteria. Marking Rubric for Assessment 01: Criteria HD (27-30 Marks) D (23-26 Marks) C (20-22 Marks) P (15-19 Marks) ULO1: Importance of Planning - Exceptional understanding of planning importance.-- Profound insights into best practices.-- Exceptional application of theory to practice.-- Comprehensive analysis. - Strong understanding of planning importance.-- Effective description of best practices.-- High degree of theory-application.-- Comprehensive analysis. - Satisfactory understanding of planning importance.-- Essential best practices description.-- Adequate theory-application.-- Reasonable analysis. - Basic understanding of planning importance.-- Limited description of best practices.-- Attempts at theory-application.-- Basic analysis. ULO2: Research and Analysis - Outstanding research and analytical skills.-- Extensive and highly insightful research.-- Skillful integration of findings.-- Exceptional depth and breadth of research.-- Comprehensive analysis. - Strong research and analytical skills.-- Thorough research.-- Effective integration of findings.-- Comprehensive research effort.-- Comprehensive analysis. - Competent research and analytical skills.-- Adequate research.-- Reasonable integration of findings.-- Adequate research effort.-- Reasonable analysis. - Basic research and analytical skills.-- Limited research.-- Minimal integration of findings.-- Limited research effort.-- Basic analysis. Page 2 of 6 Criteria HD (27-30 Marks) D (23-26 Marks) C (20-22 Marks) P (15-19 Marks) ULO3: Market and Competitor Analysis - Exceptionally detailed and insightful market analysis.-- Thorough examination of quantitative and qualitative aspects.-- Exceptional analysis of competitors using Porter's Five Forces.-- Excellent understanding of market factors.-- Comprehensive discussion of entry barriers, regulations, and ethics.-- Comprehensive analysis. - Detailed and insightful market analysis.-- Effective examination of quantitative and qualitative aspects.-- Competent analysis of competitors using Porter's Five Forces.-- Solid understanding of market factors.-- In-depth discussion of entry barriers, regulations, and ethics.-- Comprehensive analysis. - Satisfactory market analysis.-- Adequate examination of quantitative and qualitative aspects.-- Adequate analysis of competitors using Porter's Five Forces.-- Basic understanding of market factors.-- Adequate discussion of entry barriers, regulations, and ethics.-- Reasonable analysis. - Basic market analysis.-- Examination of either quantitative or qualitative aspects.-- Limited analysis of competitors with minimal use of Porter's Five Forces.-- Limited understanding of market factors.-- Limited discussion of entry barriers, regulations, and ethics.-- Basic analysis. Assessment 2: Strategic Analysis (Individual) Submission Deadline: Week 8; Weightage: 25% This assessment is to be completed individually. In cases where it is suspected that a student has plagiarized content from another student or any other source without proper referencing, the Institute's Student Academic Integrity and Honesty Misconduct Policy will be enforced. Your assignment must be submitted electronically via Turnitin on the Unit Moodle site. Late submissions, without an approved extension, will incur penalties. Please refer to the Unit outline for further details on late penalties. Task: Strategic Analysis (700 words) For this assessment, you are tasked with conducting a Strategic Analysis that includes a 'Gap Analysis' and outlines strategic initiatives to bridge identified gaps. Gap Analysis is essential for informing strategic planning, helping organizations identify opportunities and changes needed for success and sustainability. There are two types of gaps to consider: shortages (e.g., profit, demand, supply) and surpluses (e.g., workforce). Your analysis should explore at least three performance indicators, both quantitative and qualitative, and compare them within a chosen organization. Examine why the organization couldn't achieve its targets, the consequences, and proposed strategies for achieving the desired performance levels. To support your analysis, refer to the provided source on Gap Analysis. Ensure proper citation and referencing. Total Marks: 25 - Refer to the marking rubrics for detailed grading criteria. Page 3 of 6 Marking Rubric for Assessment 02: Criteria HD (23-25 Marks) D (20-22 Marks) C (15-19 Marks) P (10-14 Marks) ULO1: Importance of Planning (5 Points) - Exceptional understanding of planning importance.-- Profound insights into best practices in business planning.-- Exceptional application of theory to practice.-- Comprehensive analysis. - Strong understanding of planning importance.-- Effective description of best practices.-- High degree of theory-application.-- Comprehensive analysis. - Satisfactory understanding of planning importance.-- Essential best practices description.-- Adequate theory-application.-- Reasonable analysis. - Basic understanding of planning importance.-- Limited description of best practices.-- Attempts at theory-application.-- Basic analysis. ULO2: Research and Analysis (5 Points) - Outstanding research and analytical skills.-- Conducts extensive and highly insightful research relevant to business planning.-- Skillfully integrates research findings into the analysis.-- Exceptional depth and breadth of research.-- Comprehensive analysis. - Strong research and analytical skills.-- Thorough research relevant to business planning.-- Effectively integrates research findings into the analysis.-- Comprehensive research effort.-- Comprehensive analysis. - Competent research and analytical skills.-- Adequate research relevant to business planning.-- Integrates research findings into the analysis reasonably well.-- Adequate research effort.-- Reasonable analysis. - Basic research and analytical skills.-- Limited research relevant to business planning.-- Minimal integration of research findings into the analysis.-- Limited research effort.-- Basic analysis. ULO3: Market and Competitor Analysis (5 Points) - Exceptionally detailed and insightful market analysis.-- Thorough examination of quantitative and qualitative aspects.-- Exceptional analysis of competitors using appropriate tools/models.-- Demonstrates an excellent understanding of market factors.-- Comprehensive discussion of entry barriers, regulations, and ethics.-- Comprehensive analysis. - Detailed and insightful market analysis.-- Effective examination of quantitative and qualitative aspects.-- Competent analysis of competitors using appropriate tools/models.-- Solid understanding of market factors.-- In-depth discussion of entry barriers, regulations, and ethics.-- Comprehensive analysis. - Satisfactory market analysis.-- Adequate examination of quantitative and qualitative aspects.-- Adequate analysis of competitors using appropriate tools/models.-- Basic understanding of market factors.-- Adequate discussion of entry barriers, regulations, and ethics.-- Reasonable analysis. - Basic market analysis.-- Examination of either quantitative or qualitative aspects.-- Limited analysis of competitors with minimal use of appropriate tools/models.-- Limited understanding of market factors.-- Limited discussion of entry barriers, regulations, and ethics.-- Basic analysis. ULO4: Financial Tools and Information (5 Points) - Exceptional utilization of financial tools and information in planning.-- Thorough and insightful application of financial data.-- Exceptional analysis of financial aspects in planning.-- Comprehensive discussion of financial strategies.-- Comprehensive analysis. - Effective utilization of financial tools and information in planning.-- Sound application of financial data.-- Competent analysis of financial aspects in planning.-- In-depth discussion of financial strategies.-- Comprehensive analysis. - Adequate utilization of financial tools and information in planning.-- Reasonable application of financial data.-- Adequate analysis of financial aspects in planning.-- Basic discussion of financial strategies.-- Reasonable analysis. - Limited utilization of financial tools and information in planning.-- Minimal application of financial data.-- Limited analysis of financial aspects in planning.-- Limited discussion of financial strategies.-- Basic analysis. ULO5: Business Plan Development (5 Points) - Exceptional initiation of the development of a business plan.- - Profound insights into business plan components and structure.- - Exceptional application of theoretical concepts to business planning.-- Comprehensive discussion of business plan development.-- Comprehensive analysis. - Strong initiation of the development of a business plan.-- Effective understanding of business plan components and structure.-- High degree of theory-application to business planning.-- Comprehensive discussion of business plan development.-- Comprehensive analysis. - Satisfactory initiation of the development of a business plan.-- Essential understanding of business plan components and structure.-- Adequate theory-application to business planning.-- Reasonable discussion of business plan development.- - Reasonable analysis. - Basic initiation of the development of a business plan.-- Limited understanding of business plan components and structure.-- Attempts at theory-application to business planning.-- Basic discussion of business plan development.-- Basic analysis. Page 4 of 6 Assessment 3: Business Plan (Individual) Submission Deadline: Week 11; Weightage: 45% This assessment is to be completed individually. In cases where it is suspected that a student has plagiarized content from another student or any other source without proper referencing, the Institute's Student Academic Integrity and Honesty Misconduct Policy will be enforced. Your assignment must be submitted electronically via Turnitin on the Unit Moodle site. If an extension is needed, please email the Unit Coordinator [Insert Unit Coordinator Email] with an explanation and all required supporting documentation. Late submissions, without an approved extension, will incur penalties. Please refer to the Unit outline for further details on late penalties. Task: Business Plan (2000 words) For this assessment, you are required to prepare a 2000-word business plan for a small business, either new or existing. Utilize knowledge gained throughout the unit to identify gaps and develop strategic solutions for your business plan