Hi all. Keep working on your Assessment 1A, but as assessment 1B is based on 1A, I am providing this brief to you now. Below is a briefing note re Assessment 1B - Forming an Argument - that is due to...

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Hi all.


Keep working on your Assessment 1A, but as assessment 1B is based on 1A, I am providing this brief to you now.


Below is a briefing note re Assessment 1B - Forming an Argument -that is due to be submitted to Blackboard on Saturday 18 April, 11:30 PM. The assignmentis to be no more that a page (5-600 words) and is to be based on Assessment 1A


For this assessment (1B), you will essentially form an argument to express a point of view and support it with evidence.You will need to take a position on whetherFacebookis good for business communications (egfor marketing, communicating with customers, clients and other stakeholders) or has a negative impact on business and productivity (say through being a distraction to staff). This will be the essenceof your argument.






You will also estimate the benefit to business (in terms of dollars) where you argue this to be the case. And, if you ague that Facebookis a distraction, and therefore a cost on business, you are to estimate what that cost is (again in terms of dollars).






If you are not certain about the size of the business or its turnover, for your financial estimate, you can assume a business of 50 employees and a turnover (sales revenue) of $50 million.



The issue and supporting evidence for your argument should be based on the materials used in your Assessment 1A – the Annotated Bibliography.


When choosing a claim for the argument, consider the following:

 Use the annotated bibliography material from Assessment 1A for sourcing evidence and ideas for your argument.


 Review the resources critically and select 5 to be used as references in this assessment (either for or againstFacebook).


 Write an argument (up to a page and a half or two) considering the following:



o a good argument is convincing whereby the premises are acceptable, the supporting evidence is relevant to the claim and provides sufficient grounds for acceptance of the claim




o make a clear point and justify it

o write in an essay form with a logical structure.



Your assignment could take the following structure:



1. A short introduction with a claim.


2. Main body with a logical structure including supporting evidence from academic sources.


3. A concise conclusion which restates your claim andsummarisesyour argument.


Finally please include a title page and a reference list using Harvard or APA 6th style on a separate page.


This should not be an onerous task but be succinct so choose your words carefully.Email me if you require further clarification or speak to me in class or via email.


Remember tosubmit this assignment to Blackboard no later than SATURDAY 18 APRIL, 11:30 PM.



Regards



Answered Same DayApr 17, 2021MGT 502

Answer To: Hi all. Keep working on your Assessment 1A, but as assessment 1B is based on 1A, I am providing this...

Jose answered on Apr 18 2021
153 Votes
The University of Queensland
Business Communication
Management
MGT502 BUSINESS COMMUNICATION
Individual
Lecturer: Dess Pearson
Stude
nt Submitting: Varsha Puvvada
Word Count: 500
Due Date: 18/04/2020
Facebook is Good for Business Communication
1.0 Introduction
Due to the impact of globalization companies are facing cut-throat competition from the national and international players. For gaining the market share the companies have to use appropriate promotion tools and methods. Most of the companies are using Facebook as an effective medium for communicating the valuable information to the customers, stakeholders and client. In this research paper, we are analysing the different aspects related to the statement Facebook has been a useful social media tool for communicating with others
2.0 Body
According to the words of Cho (2017) the corporate communication has significantly improved and adopted the method of social media. It has been seen that through the social media platform such as Facebook has eased the interaction between many people and that has opened an opportunity for more business opportunities (Mohr et al 2017,p.52). Most of the companies are selecting Facebook because it is inexpensive and it also helps for understanding the needs of the customer’s. As per the report of Facebook (2018) 60.6% of the people in the world are using Facebook and most of the people considered...
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