I iirt:" 20 Arri-rii,: COse the Competition. Taking a Bite Out of the future their concerns for dipped, and investors voiced the news that Appleb visionary In January 2011 came posed yet again technology tirm' It yet of the world's largest would be taking another leader and CEO, Steve Jobs, 35-year-old question that now loomed over the unavoidable He did not say when he would leave of absence. medical innova- to a modern company whose Apple: What happens but the hints were ominous. or why he was leaving, return ofone so closely tied to the vision of tions and inspirations are prompted speculation of the return The announcement is in decline?' leader when that leader\ influence the cause of previous medi- pancreatic cancer, which was of his downplay the impact The company tried to to his 50,000 employees. by Jobs. In a letter cal leaves it on the news by announcing departure. it tried to bury the company to Apple's handed off daily control of Jobs King holiday in the United 17, the Martin Luther D. Cook. He referred to January officeq Timothy chief operating results presenting blowout financial States, and then by plans for 201I and sounded an team's his management with stock-market analysts, the next day. During a call Apple so much and hope note: "I love unusual emotional the future of the said, "We feel very confident about Cook as soon as I can."l to be back to be confident.3 In the had every reason of Jobs taking .orrrpuny.';Apple the axnouncement For shareholders, billion in revenue, quarleq Apple reported $26.7 Apple Inc. shares 2011 first leave was troubling news' another medical (see Exhibits 1 and2).4 percent from u^year before up 70 x Eisner ofPace Universi{ and prepared by Professor Alan B. product plans for 2012 This case was Apple may have mapped Although was solely based on Assenza ofBerkeley College. This case ProlessorPauline that without Jobs' stub- analysts believed and beyond, rather...
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