Hello, What are the similarities and differences between project valuation and firm valuation. For example, using DCF model, by forecasting free cash flow, weighted average cost of capital(WACC), but...

Project Valuation vs Firm Valuation
Imagine that a person is a project head in an organization. He has been looking into a new
assignment or project. Any technique that he might apply to value the project, to confirm
whether or not the project should be accepted, how much this project will help, etc. will come
under the valuation of project.
If the same person, being CEO of the organization wants to value the company as a whole will
apply techniques that come under firm valuation.
Firm valuation is...