Hello, the subject name is Digital marketing, in this assessment I need to creat few slides based on Petstock case study. I have chosen two question to be my part which are description of the brand and what the pitch is about, and the compaign that will deployed to solve the problem is case. You will find out this instruction in the attachment. FYI, the marketing channel I chose are social media, email marketing,website design, and emerging digital channels. You don't have to finish the all questions, please focus on the first and second question and help me creat few slides. If the expert need any information of the subject, please let me know. Thank you.
MKT302 T1 2020 Assessment 3 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. P ag e1 Problem Synopsis: Let’s imagine that you and your group are a digital marketing agency. Petstock is an Australian owned business with stores across the country, including an online store: petstock.com.au. The Digital Marketing Manager at Petstock has approached your agency to deliver a 15-minute pitch for a new product that Petstock plans to introduce to its customers. After undertaking extensive research, the marketing team at Petstock has determined that there is a strong demand for pet subscription boxes in Australia. The first product that they would like to launch is a subscription box for dog owners. The subscription box, which will cost $20 per month will include a selection of treats, pet food samples, clothing, toys and accessories. The target market for these boxes is expected to be middle (and upper) class, Australian dog-owning families. Agency Pitch: Your group will create a portfolio for digital marketing for this brand in the form of a PowerPoint Slide Deck. Your slide deck should contain. • Description of the brand • The key campaign that will be deployed to ensure that the dog subscription box is a success • Mockups of relevant digital marketing channels that support your campaign. You will need to mock up at least 4 of the following channels: social media marketing, email marketing, website design, search engine optimisation and search engine marketing, emerging digital channels. • Metrics and expected results You will present your slide deck to the class for 15 minutes (no more). Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment 1 Information Subject Code: MKT302 Subject Name: Digital Marketing Assessment Title: Group Agency Pitch Portfolio Assessment Type: Length: Group Presentation 15 minutes Weighting: 30% Total Marks: Submission: 100 Online via Turnitin Due Date: Week 12 Your task This assessment is group-based and is to be completed in groups of 3-4. You will have time in class to work on this assessment. Attendance of these classes is compulsory. You will be creating a digital marketing agency portfolio pitch. Assessment Description This assessment has been designed to simulate how digital marketing agencies may pitch for projects. You will be in a group of 3-4 students. Your group will form a mock digital marketing agency. The lecturer will provide you with a case study in week 9. You will pitch to the class in week 12. This assessment links to Learning Outcomes 1,2,3 and 4. Assessment Instructions You are to form groups of 3-4 students. Each group will be its own mock digital marketing agency. You will be competing with other groups to win the digital marketing account for a brand that the lecturer will provide you with information about in class, in week 9. Your group will create a portfolio for the digital marketing for this brand in the form of a PowerPoint Slide Deck. Your slide deck should contain. • Description of the brand and what the pitch is about • The campaign that will deployed to solve the problem in the case study • Mockups of relevant digital marketing channels that support your campaign. You will need to mock up at least 4 of the following channels: social media marketing, email marketing, website design, search engine optimisation and search engine marketing, emerging digital channels. • Metrics and expected results Your group will need to make a 15 minute presentation to the class in week 12. To simulate the digital marketing pitching environment, your lecturer will select a winning agency. There will also be an opportunity to vote for an agency of your choice that excludes your agency. You will be provided with time in class to complete this assessment during week 9-11. Class Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. attendance is compulsory during week 9-12. You are required to have at least 6 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as a reference list at the end of your report. Assignment Submission This file must be submitted as a ‘PowerPoint’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with any other technical difficulties that may occur. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MKT302 Assessment 3 Marking Rubric – Group Agency Pitch Portfolio 30% Marking Criteria F (Fail) 0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction) 75-84% HD (High Distinction) 85-100% Digital strategy analysis and design of new digital strategy __/20 marks Your group’s strategy analysis is vague. The new strategy your group has created is unsuitable for the brand. Your group has analysed the current