Microsoft Word - Assignment Cover Sheet revised including groups FINAL Faculty of Higher Education Assignment Cover Sheet Unit Code Unit Name Your campus and class (e.g. M2) Your Lecturer Assignment...

Faculty of Higher Education
Assignment Cover Sheet
    Unit Code
    
    Unit Name
    
    Your campus and class
(e.g. M2)
    
    Your Lecturer
    
    Assignment Number
    
    Is this a Group or Individual assignment
    If Group, state your group number _________
    Due Date
    
Declaration
Complete this and attach as a front cover sheet to your Blackboard submission
We certify that:
1. This assignment is our own work. We have acknowledged and disclosed any assistance received in its preparation and cited all sources from which data, ideas, words (whether quoted directly or paraphrased) were taken.
2. This assignment was prepared specifically for this unit only.
3. The reference list is truthful and accurate and in Harvard referencing style.
     Student name/s
    Student number
[must be correct]
    Which section(s) did each person work on
    
    
    
    
    
    
    
    
    
    
    
    
This cover sheet must be attached to your assignment
Executive Summary
It is demonstrated from the below report that introducing new product in the new market is difficult process whist managing the existing product in the organisation. The needs of developing product was discussed in the study given while giving the suitable examples and ensuring the success and failure of the organisation. Furthermore, it is explained that with the new product development strategy most of the organisations ensured success in the international marketplace.
Table of Contents
Executive Summary    2
Introduction    4
Chapter 9 to Conduct Literature Search    4
The Need of New Product    4
Example of Wal-Mart Success and Failure    5
New Product Development Strategy    5
Examples of New Product Development Strategy    5
Companies Going for New Product Development in International Market    6
Conclusion    7
References    8
Introduction
International business enterprise is stated as the trade of products, offerings, technology, capital and/or information throughout countrywide borders and at an international or transnational scale. It entails cross-border transactions of products and offerings among two or more countries. International commercial enterprise is likewise called globalisation. The commercial activities are encompassed taking place to promote the goods and services.
Furthermore, in introducing, the new product can be complex yet successful. However, depends on strategy to manage the existing product. In addition to that, the report will outline the development of new product and strategies to manage the existing products in international market to ensure the growth. The main purpose of the report is to make sure that the following company is establishing a series of successful products in international market.
Chapter 9 to Conduct Literature Search
The Need of New Product
According to Prasetyo and Dzaki (2020), it is stated that it is significant in the dynamic environment of business to establish the new product and win in the competitive world. It also helps the company to keep up with the changing needs of consumers and their desires. The foremost thing about market is that it is never static; it is far dynamic and rapid changing. Due to this there is a demand of merchandise is continuously transferring as needs, wants and generation all change.
As a result, organisations should frequently compare their line of present product and search for methods to be sure that whether it is far updated or not in step with desires of customers. Continuous selections should be made about whether there should be an addition of new merchandise or not (and whether old commodities must be removed). Based on the opinion of Eiteneyer, Bendig and Brettel (2019), it is stated that a lot of money should be invested for creating the new product that performs effectively. Nonetheless, it is the struggling task for the organisation to please people tries their new product.
For instance, 18 years was taken for the microwave over to be accepted in Greece. This depicts that ultimate success is totally depended on the acceptance of...