Hello, i have two assessments in this
MGT605-Assignment-2-Part-B-16072019.docx Page 1 of 3 ASSESSMENT BRIEF Subject Code and Title MGT605 Business Capstone Project Assessment Assignment 2 Part B: Final Presentation Individual/Group Individual Length 20 minutes Learning Outcomes a. Develop and articulate a theoretical or practical perspective on management issues through a substantial applied project b. Demonstrate collaborative leadership and ownership in the preparation of a significant original body of practical or theoretical work c. Use specialist research skills to analyse a complex management problem and then synthesise the research, communicating it effectively to both specialist and lay audiences d. Synthesise concepts from a broad range of previous subjects studied (e.g. finance, marketing, operations), simplifying into an holistic big picture e. Submission By 11:55pm AEST/AEDT Friday of Week 10 Weighting 30% Total Marks 30 marks Context: This subject allows the student to synthesise the knowledge and skills gained from all other subjects studied up to that point. The main deliverable in the subject is a major project. In this fourth assessment, students will defend their final project in front of a panel of industry and academic experts. Instructions: The learning facilitator will review the final submissions in week 10 and schedule a session in which students will present and then defend their final project. Each project is allocated 20 minutes. During the first fifteen minutes, students will present their project and then the panel will ask questions during the final five minutes. Questions will be challenging, designed to allow students to clarify project design points, methodological questions, choice of apparatus and validity of the project in question. Any MGT605-Assignment-2-Part-B-16072019.docx Page 2 of 3 group member may be asked to answer a question. Non-presenting students may contribute questions to the defence. MGT605-Assignment-2-Part-B-16072019.docx Page 3 of 3 Learning Rubrics Assessment Attributes Fail (Unacceptable) Pass (Functional) Credit (Proficient) Distinction (Advanced) High Distinction (Exceptional) Presentation succinctness 15 marks The presentation needs significant work. The visual aids were read to the audience or the delivery needs significant work or rehearsal. A good presentation that referred to the written report well. Some work is needed on visual aids and the delivery in order to put an engaging experience for the audience. A very good presentation that reflected the written report. Choice of visual aids could have considered the audience a little better. An excellent presentation that reflected the written report well. Speed and pauses were appropriate for the audience. An exceptional presentation that accurately reflected the written report. Use of visual exhibits, speed and pauses were appropriate to the audience Response to Panel Defence 15 marks One or more group members were absent. Some may have become defensive in answering questions from the panel or otherwise behaved unprofessionally. The group has not demonstrated an intimate knowledge of the project when challenged on particular design elements. Satisfactorily performed in the defence. Some questions were not handled well and highlighted where preparation needed to have been greater. Performed well in the defence where the majority of questions were satisfactorily answered. Some deeper preparation would have delivered greater conviction. Performed very well in the defence where most questions were answered in full. A good command of the project was demonstrated by all group members. All questions answered expertly and in full. Demonstrated a full and unequivocal command of the project, including all design considerations and choice of methodology. Running Head: RESEARCH PROPOSAL1 RESEARCH PROPOSAL 3 ANALYSIS OF THE IMPACT OF INTERCULTURAL COMMUNICATION ISSUE ON ORGANISATIONAL PERFORMANCE; A CASE STUDY OF HOTEL CROWN TOWERS, MELBOURNE (RESEARCH PROPOSAL) Table of Contents 1. Abstract3 1.1 Introduction3 1.2 Background3 1.3 Research Aim4 1.4 Research Objectives4 1.5 Research Question4 2. Literature Review5 3. Methodology6 4. Data Collection7 5. Explorative Research Description7 6. Data Analysis8 7. Conclusion8 References9 Appendix 1: Survey Questionnaire11 Appendix 2: Interview Questionnaire14 Appendix 3: Timeline15 1. Abstract 1.1 Introduction The importance of communication plays a pivotal role in business projects. The success and failure of an organisation depend vastly on business communication. Often, it has been observed that the misunderstanding in business communication results in frequent problems. The leaders and managers play an important role in recognising situations that may create challenges for business operations. In the current study, one of an important aspect of business communication is the intercultural communication will be explored. The impact and the challenges that have been faced by the Australian hotel Crown Towers will be evaluated. 1.2 Background Each organisation constitute a part of society, which emphasises the importance of organisational culture that is been influenced by society. According to Rosa and Karimov, (2018), in a multicultural workplace, intercultural communication poses one of the biggest challenges especially during the time of globalisation. It has been observed that the impact of intercultural communication results in business expansion as well as the sustainability of the business operation. The Hotel Crown Towers is in Southbank at Melbourne. It was established in the year 1997, which have three chains of the hotel at Crown Casino, Crown Promenade and Crown Metropol. Due to being one of a largest well-known chains of hotel operating and catering to international tourist, the hotel had been facing challenges in interacting with clients from different cultural backgrounds (Crown Towers Melbourne Luxury Hotel - Crown Melbourne, 2020). Another aspect of communication challenges in Crown Towers is most of the employees working in the front office and in the housekeeping are from local inhabitants. These employees in most of the cases fail to understand the need and requirement of the clients who are staying at Crown Towers due to the lack of knowledge on cultural diversity by the employees. There are visitors and tourists who come from Asian countries. Under such circumstances, the hotel staffs need to perceive the needs of the customers to maintain customer satisfaction. In addition, there were also communication challenges that were faced by the manager while interacting with a culturally diverse group of employees. The management of the Crown Towers realised that, there should be an enhanced cultural awareness amongst the team working for the organisation. Only through cultural sensitivity and proper understanding of the differences, the critical issue will be resolved and result in the success of the business. 1.3 Research Aim The purpose of the study will be an understanding of the various challenges that the Australian hospitality industry Hotel Crown Towers faces in the business operation and catering to the clients. The challenges will also evaluate the aspects that posses’ challenges in the business expansion of the hotel to other cities. 1.4 Research Objectives · To identify the intercultural communication challenges that were faced by the staffs in Hotel Crown Towers · To identify the barriers the managers, find in the expansion of the business in between intercultural communication issues. 1.5 Research Question · What kind of challenges does Hotel Crown Towers’ management face under multicultural diversity in the market? · What are the skills and abilities that the hotel management looks for in the employees to enhance business communication and effectively manage a multicultural workforce? · In what extent, has the educational program helped the staffs in the development of intercultural competence? 2. Literature Review The differences in culture have been identified as one of the major reasons behind organisational conflicts. As stated by Brett (2018), that in most of the cases the organisational conflicts are due to the communication error in the multinational companies. Since the workforce is from diverse culture, there exists a language barrier, which results in the miscommunications in between the team members. As expressed by Atay and Gonzalez (2018), although there are few cultures that emphasise on verbal communication, there are several other companies that also take in to account the non-verbal communication in between the colleagues and the clients. Another aspect that is observed among the employers is that the employers prefer employing staffs from local population since they are more aware of the local market and potential customers. As stated by Piller (2017), it is important for the organisation to comprehend the cultural differences so that they can attain success in the business operation. By accepting the differences in between the cultures allows the company in the proper management of business meetings, disagreements; negotiation process and communication style. Teamwork for any organisation is essential for its profitability and success. In different cultures, it has been observed that the employees are being treated based on the rank they work in the organisation. As per Shah and Barker (2017), in the case of the multicultural employees, it is important for the manager to understand that the employees may have different ways of presenting their ideas. Similarly, every culture has separate ways of reaching agreements and taking executive decisions. According to Presbitero and Attar (2018), it has been observed that there are five main components that contribute to intercultural communication in a multinational organisation. These include the conventionalised roles that are adopted by the participants. As per Noma (2017), it helps in developing a shared reality sense. It helps in the development of the para-verbal and non-verbal attitude, which may help in developing intercultural communication. Further, the attitude, beliefs and value and the communicative goals of the employees also play a vital role in intercultural communication. One such theory that can be followed in maintaining multicultural communication is the social exchange theory. The theory explains the importance of the social behaviour of the two different parties that can affect the business operation. As per Hsieh (2019), it can be implemented in the analysis of the cost-benefits so that the benefits and the risks can be determined. The theory helps in guiding professional relationships and friendships through the simple exchange of words. The theory also emphasises that maintaining a relationship with the customers through effective communication is far more effective than rewards. 3. Methodology In this research, positivism research philosophy will be followed. In the positivist philosophy, the researcher will adhere to the factual data that will be collected through observation and through the data collection process. As stated by Kock, Avison