Choose an existing service (Southwest Airlines) and write a one-page summary that answers the following four questions. 1. Who are the target customers? 2. What do the target customers want? 3. What...

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Answered 3 days AfterMar 02, 2021

Answer To: Choose an existing service (Southwest Airlines) and write a one-page summary that answers the...

Shubham answered on Mar 05 2021
146 Votes
Running Head: SOUTHWEST AIRLINES                            1
SOUTHWEST AIRLINES                                     2
SOUTHWEST AIRLINES
Table o
f Contents
Q1.    3
Q2.    3
Q3.    3
Q4.    3
References    4
Q1.
Southwest Airlines was started by Herb Kelleher on March 15, 1967. It adopted its current name in 1971. It is one of the leading American airline headquartered in Dallas, Texas. It has 734 Boeing 737 in its fleet. Soon it is going to add Airbus A220 to its collection. Customers such as middle class families, young adults, owners of small business and people, who are travelling shorter distances (Southwest, 2021).
Q2.
The targets customers are looking for look for low cost or reduced airfares. The company faced lot of criticism for its low pricing...
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