HEALTH 340 (MARKETING TO AN AGING POPULATION)
Assignment Details (INDIVIDUAL PROJECT 3)
Assignment Description
Some of the most successful companies are successful because they have developed loyalty among their customer base. Even through a significant crisis, the company has been able to retain customers and rebound, growing an even stronger customer base. Customer loyalty should be one of many goals of a health care organization’s marketing team.
You have been tasked with developing a customer satisfaction survey aimed at the elderly population of your organization, which aims to meet the healthneeds of theelderly population.
- First, research current trends in health care customer satisfaction, and prepare a paper describing how customer satisfaction dataare obtained.
- Next, discuss the advantages and disadvantages of surveys in collecting patient satisfaction information.
- Finally, prepare a survey or questionnaire, and discuss the key components of your survey and how the survey will help the marketing team. The developed survey or questionnaire should be attached in an appendix to your paper.
ASSIGNMENT DETAILS (INDIVIDUAL PROJECT 4)
Library Research Assignment
- Your organization has a new catchy ad campaign running. The staff of the organization have been getting a lot of questions from current and potential clients about the new campaign.
- You have beenasked to develop a memo to your staff detailing why it is important that they understand the campaign and why advertising is important in developing a brand.
- Provide suggestions on how they can also help develop the organization’s brand.
Note:Be sure to use APA format and a minimum of 5 scholarly sources that are no more than 5 years old.
ASSIGNMENT DETAILS (INDIVIDUAL PROJECT 5)
Library Research Assignment
You are a newly hired marketing director for a large, full-service assisted living facility. You have been tasked with evaluating your health care organization’s recent marketing plan for the aging population. Detail the specific areas that you would focus on for measurement. Consider current trends in the aging population. Be sure to include how you would measure loyalty or customer satisfaction as well as financial outcomes. Conclude by discussing how this information improves the marketing plan as a whole.
Be sure to include the following:
Identification and a description of the underlying problem
A comparison of the alternative courses of action
An assessment and demonstrated understanding of the effects at issue
Recommendations and conclusions consistent with the body of the essay and the terms and constraints of the issue
Hello there! I have a three individual project here that they all need library researching you can go to my AIU library and each need 3 pages only and up to 750 words each maybe and thanks a lot…just email me if you need something as I will try to check each time thank you…