HCL 430 - WK 5 - Application DB MARKETING CONCEPTS THIS WEE K- last one and it is ALLYOURS! It is a posting of a summary of an articlefrom a reputable source, but does not need to be at the...

Ethical Issues in Health care marketing 1
Ethical Issues in Health care marketing
Ethical Issues in Health care marketing 2
Introduction:
The U.S. health care industry is vast. Understanding the basics of this industry how large
it is, how it’s organized, what the various health sectors are remains key to making sense of an
industry that affects the lives of all people living in the United States. One of the largest
enterprises in the United States, the health care industry represents over 15 percent of all goods
and services produced in the country. The primary providers of health services are health care
organizations (HCOs). HCOs seek to maximize the efficiency and cost-effectiveness of health
care by combining organizations into coordinated units. The entire health care industry is
intended to promote and protect the health and well-being of the U.S. population. However, how
and when people access health care, as well as the factors influencing the availability of care,
impact the overall health status of the nation.
Ethics
Today, the businesses need to be ethical in their working. Ethics is the study of right and
wrong, the duty and different obligations that the firm needs to follow, different moral norms and
the responsibility that an individual...