have to submit a essay that is due this sunday at around 10pm.wondering about the price
Project Portfolio assessment task STUDENT PROJECT/PORTFOLIO/ ASSESSMENT TASK Task Number 1 of 2 Task Name Integrated Project (Part A and B) National unit(s) code BSBMKG517 National unit(s) title Analyse consumer behaviour for specific international markets National qualification code BSB50815 National qualification title Diploma of International Business RMIT Program code C5372 RMIT Course code MKTG7891C Assessment Information Duration and/or due date: Please check in Canvas for submission dates Task instructions Summary and Purpose of Assessment This assessment task requires you to demonstrate competency and knowledge in assessing current consumer interest and to confirm market target. The task has two parts; providing critical thinking and market analysis using “Beats by Dre” electronics brand. This will contribute towards providing evidence demonstrating your skills and knowledge of BSBMKG517. This task is one of two assessment tasks you need to complete satisfactorily in order to be deemed competent for this unit. Assessment Instructions Acknowledge all the sources of information you use in your work using a referencing style such as Harvard or APA, RMIT library has this guide for your use https://www.lib.rmit.edu.au/easy-cite/ Part A : Assess current level of consumer interest (Must Include: Introduction, body paragraphs and conclusion) · Investigate the audiophile or “hi-fi enthusiast” consumer need for the Premium Over-Ear Headphones product “Beats by Dre” brand, through a brief analysis of trends and past performance of the product in the USA and Australia. Include in your answer quantitative and qualitative information or data. · Review “Beats by Dre” past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within the USA and Australia. · Assess individual, social and cultural influences on consumer behaviour and estimate their impact for “Beats by Dre” products. · Assess lifestyle influences on consumer behaviour and estimate their impact for “Beat by Dre” products. · Assess “Beats by Dre” organisational behaviour in relation to their products in accordance with the marketing plan. Part B: Confirm target market (Must Include: Introduction, body paragraphs and conclusion) · Identify market or market segment for “Beats by Dre” products in accordance with the marketing plan. · Identify aspects of culture that may impact international marketing of “Beat by Dre” products within target market. · Identify consumer attributes for “Beats by Dre” products in the USA · · Identify features of “Beats by Dre” products in accordance with marketing plan Conditions for assessment · This is an individual task which you must complete with minimal support from others. If in any doubt about what kind of support is allowable then please seek clarification from your facilitator/assessor. · Tasks are completed outside of class and submitted on or before the specified due-date as stated in Canvas. · Your work will receive a result of Competent or Not Yet Competent. You must meet all the criteria listed in Section B to be deemed satisfactory for this assessment. If you are deemed not yet satisfactory then feedback from your facilitator/assessor, as noted in Section B, will indicate how you need to improve your work before re-submitting it. · You are entitled to 2 attempts at this assessment task. · If you are unable to meet the submission deadline as stated in Canvas then please consult with your facilitator/assessor as soon as possible, preferably at least 1 week prior to the assessment submission date. Information found on the web pages below will also help inform you as to your rights and responsibilities · For a 1-week extension, see https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work · For special consideration see https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration · For reasonable adjustment see https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment · You are able to appeal the assessment decision according to RMIT Assessment Processes · Instructions on submitting your project/portfolio Please upload your assessment task in Canvas > Assignments > Assessment Task One. Please submit a single file only, preferably in either Word or PDF format. If your submission contains files of multiple formats then submit them all in a single zip file. Whatever file you submit, name the file as follows: your surname, your student no, unit national code and task number: Example: Roberts_s123456_BSBMKG517 Assessment Task 1 Equipment/resources students must supply: Equipment/resources to be provided by RMIT · access to a computer or laptop · access to the internet and programs · access to a teaching/work environment · access to Canvas · assessment resources including assessment templates and forms · access to RMIT services & support eg library, study and learning centre, etc · access to RMIT Assessment Policies and Procedures Section B: Assessment Feedback Below is your assessor’s evaluation of your work and a result as to whether it’s been deemed Satisfactory or Not Yet Satisfactory. Student Name Student ID Date Task Number 1 of 2 Task Name Integrated Project (Part A and B) National unit(s) code BSBMKG517 National unit(s) title Analyse consumer behaviour for specific international markets National qualification code BSB50815 National qualification title Diploma of International Business RMIT Program code C5372 RMIT Course code MKTG7891C Criteria for assessment Satisfactory Comment Yes No Part A: Assess current level of consumer interest (Introduction, body paragraphs and conclusion) Investigate the audiophile or “hi-fi enthusiast” consumer need for the Premium Over-Ear Headphones product “Beats by Dre” brand, through a brief analysis of trends and past performance of the product in the USA and Australia. Include in your answer quantitative and qualitative information or data. ☐☐ Review “Beats by Dre” past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within the USA and Australia. ☐☐ Assess individual, social and cultural influences on consumer behaviour and estimate their impact for “Beats by Dre” products. ☐☐ Assess lifestyle influences on consumer behaviour and estimate their impact for “Beat by Dre” products. ☐☐ Assess “Beats by Dre” organisational behaviour in relation to their products in accordance with the marketing plan. ☐☐ Part two: Confirm target market (Introduction, body paragraphs and conclusion) Identify market or market segment for “Beats by Dre” products in accordance with the marketing plan. ☐☐ Explain aspects of culture that may impact international marketing of “Beat by Dre” products within target market. ☐☐ Identify and describe consumer attributes for “Beats by Dre” products in the USA ☐☐ Identify features of “Beats by Dre” products in accordance with marketing plan ☐☐ Has the candidate successfully completed this assessment task Yes No Feedback to the candidate Student signature Assessor name and signature Date