have attached file with essay information
Task: Critically analyse the development from a broadcast culture to today’s so-called “participatory culture”. Focusing on key media and communications technologies, identify the factors that gave rise to the introduction and diffusion of these innovations, as well as the impact that these technologies have had on society. Rather than discussing broadcast culture in isolation from participatory culture, try to identify continuities and similarities between these two epochs, while still acknowledging the distinctions. You must use at least six scholarly references. These can be sourced from the readings from Weeks 05, 06, 07, and 08 (choose at least one of these readings), as well as through the Swinburne library to support your discussion. Note that encyclopaedia entries (Wikipedia, Encyclopedia Britannica etc.) do not count as scholarly texts and should not be used in assessments (the only time you would use and cite Wikipedia, for example, is if your essay topic is actually about these kinds of websites and their uses). Essay Criteria: · Introduction (15%) · Orients reader to organisation of essay · Clearly introduces argument of essay · States why the argument is important · Argument and Discussion (50%) · Successful identification of scholarly literature · Evidence of understanding the literature, including concepts · Application of literature and concepts to the topic · Balanced, logical and flowing argument · Takes a critical and analytical rather than descriptive approach · Synthesises all relevant individual points into a cohesive overall argument · Conclusion (15%) · Summarises key findings · Clearly reinforces overall argument through reference to key points made in essay · Referencing and Presentation (20%) · Appropriate sentencing and paragraphing · Discussions and meanings are clear · Correct grammar and spelling · Consistent and accurate in-text referencing and reference list · Essay conforms to Submission Requirements. Submission Requirements Assignments and other assessments must be submitted through the Blackboard assessment submission system. All work submitted must be original work that has not previously been submitted for assessment in either this unit or in other units or study courses. That is, you must choose different topics for each piece of assessment, and you cannot use work that you have used in other units or study courses. Please ensure you keep a copy of all assessments that are submitted. An Assessment Cover Sheet must be submitted with your assignment. The standard Assessment Cover Sheet is available from the Current Students web site (see Part C). Note: this cover sheet must be pasted as the first page of the assessment, and not as a separate document. Other assessment submission information: • Assessments must be submitted in Word or PDF format only (and not as a RTF document for example). • Assessment submissions for each assignment must be submitted as one document only. That is, the cover sheet must be the first page of the assignment, and not submitted as a separate document. • Your submission file must be named with your full name, the unit number, year and assignment title. Eg: YourName_MDA10006_2019_ShortEssay.docx • To avoid plagiarism, you are required to provide a reference whenever you include information from other sources in your work. Referencing conventions required for this unit is the Swinburne Referencing system. Helpful information on referencing can be found at http://www.swinburne.edu.au/lib/studyhelp/harvard-quick-guide.pdf (Links to an external site.). • Plagiarism detection software (Turnitin) is used for all assessments. Further details regarding plagiarism are available in Section C of this document. • Assignments must have 1.5 line spacing, and use a standard 12 point font • Assignments must be checked for grammar and spelling prior to submission. • Assignments must be not less than the minimum and not more than the maximum word count. The word count for an essay does not include the cover page or the reference list. • Assignments must paraphrase wherever possible and not use more than 10% quotes. Week 5: Bazin, André. "The Ontology of the Photographic Image" and "The Myth of Total Cinema." What Is Cinema? Trans. Hugh Gray. Berkeley: U of California, 1967. 9-22. https://www.scribd.com/document/23963404/the-Ontology-of-the-Photographic-Image week 6: Winston, B. (1998). Wireless and Radio. In Media technology & society: A history (pp. 67-87). London: Routledge. https://monoskop.org/images/d/da/Winston_Brian_Media_Technology_and_Society_A_History_From_the_Telegraph_to_the_Internet [PDF, 1.5MB] week 7: Pariser, E. 2011 "Introduction" in The Filter Bubble: What the Internet is Hiding From You, Penguin Press, New York, pp. 1-20. [PDF, 2.1MB] (Links to an external site.) Eli Pariser video (at least watch this if you don't have time to do reading): http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en week 8: Goldacre, B 2008, "How the Media Promote the Public Misunderstanding of Science" in Bad Science, Fourth Estate, London, pp. 207-224. [PDF, 332KB]