International Management Behavior Trompenaars Cultural Model * * Trompenaars’ Seven Dimensions Individualism vs Communitarianism Internal vs External Control (mastery/harmony) Space: Specific vs...

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International Management Behavior Trompenaars Cultural Model * * Trompenaars’ Seven Dimensions Individualism vs Communitarianism Internal vs External Control (mastery/harmony) Space: Specific vs Diffuse (public/private) Time: Sequential vs Synchronic (poly/monochronic) Achievement vs Ascription Universalism vs Particularism Emotions: Affective vs Neutral see Trompenaars & Hampden-Turner’s website: http://www2.thtconsulting.com/ * * Individualism vs Communitarianism Do we function in a group or as an individual? Similar to Hofstede’s dimensions with some differences in allocating attributes to different cultures. Demonstrates the complex dynamic nature of culture and its effects on business. Work Effects: A major difference lies in business negotiation styles. In individualist cultures, negotiators assume large personal responsibilities. In collective cultures decisions are committee based. * * Internal vs External Control Do we control our environment or work with it? Internalistic people are inner directed – “you can achieve anything you want” if you have the right skills & knowledge. They do not believe in luck or destiny. Externalistic people are outer directed – they adopt to external circumstances – ‘nature moves in mysterious ways’ so you never know what will happen to you. They do not believe that they can shape their own destiny. * * Space: Specific vs Diffuse How far do we get involved? Individuals in specific cultures have a large public space readily sharing with others. They have a small private space - closely guarded and shared only with close friends and associates. Examples: Australia, UK, USA, Switzerland In diffuse cultures both public and private space are similar in size & are closely guarded because entry into public space opens access to private space. Examples: China, Spain * * Time: Sequential vs Synchronic Sequential – one activity at a time, close adherence to times for appointments, schedules. Unwillingness to deviate from schedules and arrangements. Synchronic – more than one activity at a time, appointments are approximate – may be changed at short notice. Schedules generally subordinate to relationships. Examples: Mexico, France * * Achievement vs Ascription Do we have to prove ourselves to receive status or is it given to us? In achievement cultures people are accorded status based on how well they perform their functions. Work status: Achievement cultures give high status to high achievers. Examples: USA, Australia, Great Britain, Switzerland In ascription cultures status depends on who are what the person is and the duration that the person has worked in an organization, or depends on his/her well placed high personal contacts. Examples: China and Spain * * Universalism vs Particularism What is more important – rules or relationships? Universalism – belief that ideas and practices can be applied everywhere without modification. Work: Focus is on formal rule rather than relationships. “A deal is a deal”. Examples: USA, Australia, Germany Particularism - belief that circumstances dictate how ideas and practices should be applied. Work: Focus is on relationships (business contacts) and trust rather than rules. Legal contracts often modified. As trust ‘builds’ methods of executing deals often changes. Examples: China, Indonesia * * Affective vs Neutral Do we display our emotions? In neutral cultures emotions are held in check. People try not to show feelings, act stoically and maintain composure. Examples: Japan, Great Britain, China In affective cultures emotions are expressed openly and naturally, people speak loudly when excited; greet each other effusively. Examples: Mexico, Latin cultures * * Trompenaars’ on Culture and Cultural Dimenisons http://www.youtube.com/watch?v=JqNI8le1bF4 *
Answered Same DaySep 20, 20203004IBAGriffith University

Answer To: International Management Behavior Trompenaars Cultural Model * * Trompenaars’ Seven Dimensions...

Parul answered on Sep 23 2020
146 Votes
Case Study - Patagonia
A. Background - American apparel organisation which was earlier called as Chouinard Equipment and today is well known as Patagonia, is in the business of selling tenable and imperishable outdoor clothing. Organisation was established in 1973 by Yvon Chouinard and has headquartered in California. This organisation practical
ly got the collared shirts in fashion with specific design and curated into a merchandising that instantaneously since it became the most sold product for the organisation. Organisation was urged to file for bankruptcy since it lost number of lawsuits for safety concerns and resulted in closure in manufacturing climbing materials. Buying the liquidated assets of the organisation was done by Chouinard's partner and also retained the soft goods section of the organisation that was re-named and branded as Patagonia. Since then Patagonia as an organisation has grown tremendously since then. Organisation has expanded the product lines that incorporates not just clothing’s or targeted apparels but also different stuffs like backpacks and bags for sleeping. One of the best endeavours of this organisation is that they are sincere efforts towards collaborative work culture and strong emphasis on quality. Organisation focuses employee friendly culture that identifies and rewards the team work and employees who are collaborative while on the other hand punishes employees who tries to become as firefighter and execute one-man show
Scope - By the virtue of this assignment I would be covering how case in reference, Patagonia embraces the current challenges in such a way that it prevents same problems from recurring. Essentially this done by diligent planning how organisation is built like formal structures, setting up policies, leadership and designing of the team. Applying Trompenaar model, I have been able to identify what could be problems that might surface due cultural changes and work on sensitizing employees accordingly in order to curb any such issues and potential risk that could damage the organisation and its plan to develop globally.
Assumption of analysis- Organisation is extremely successful in California but there is no guarantee that organisation would be successful in Peru as well since it is a completely different part of the country that has different cultural dimensions. Moreover, Patagonia as an organisation has a very strong value system for marinating quality, they never compromise with the quality and their standard along with a strong emphasis in helping environment such that they consume less yet become better. Therefore, it is necessary to research culture of the place where the companies decide to expand. There is no denying to the fact with globalisation has converted the world into the global market place has opened up to more opportunities internationally more than even. However, these opportunities have a potential to stumble down like house of cards if one is ignorant about the existing culture and how business is performed locally
B. Critical Issue
1.) Global expansion of the organisation from California to Peru, therefore there are a lot of cultural differences that exist between both the countries.
2.) Maintaining the DNA of the organisation while it needs to be established in completely different part of the world
3.) Not compromising with the quality and standards
4.) Striving to achieve the vision of the organisation and working towards the...
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