HAT203_T2_2020_Assessment_03 Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business...

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HAT203_T2_2020_Assessment_03 Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment 3 Information Subject Code: HAT203 Subject Name: Hospitality and Tourism Management Assessment Title: Assessment Type: Length: Strategic Proposal Individual Written Analysis 1200 words (+/- 10% allowable range) Weighting: 40% Total Marks: Submission: 100 Online Due Date: Week 13 Your task Individually, you are required to write 1200 words proposal based on your group’s findings presented in the second assessment. Assessment Description The purpose of this individual proposal is to develop students’ skills in identifying and applying relevant management theories to solve a range of hospitality and tourism management problems. This will enable students to apply learned hospitality and tourism theories and concepts to a business case within a safe learning environment. Assessment Instructions Based on the work your group has prepared in the second assessment, you are required to propose at least three strategic recommendations addressing the management issues identified in your group’s analysis. In preparing these recommendations, you will need to use theories and concepts discussed in weeks 9, 10 and 11. More specifically, your proposal MUST adhere to the following structure: - A brief recap of the identified issues that you and your group presented in week 9. - A detailed proposal of three strategic recommendations addressing identified issues. - A detailed proposal of strategic methods, evaluation and selection per each of the recommendations. You are required to use at least 6 sources of information that are referenced in accordance with Kaplan Harvard Referencing Guide. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles. NB: Wikipedia and other ‘popular’ or non-academic sources of information are not to be used. . Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Submission This assessment must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” Policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full Policy via https://www.kbs.edu.au/about-us/school-policies . . https://www.kbs.edu.au/about-us/school-policies Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. .HAT203 Assessment 3 Marking Rubric – Strategic Proposal 40% Marking Criteria (__/100) F (Fail) 0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction) 75-84% HD (High Distinction) 85-100% Summary of issues __/10 marks You have provided an overview of the identified issues in the SWOT analysis that are not clear and/or vague. You have provided a basic overview of the identified issues in the SWOT analysis. You have provided an enhanced overview of the identified issues in the SWOT analysis. You have provided a detailed overview of the identified issues in the SWOT analysis. You have provided a comprehensive overview of the identified issues in the SWOT analysis. Strategic Recommendations __/30 marks You have proposed recommendations that reflect poor or no understanding of the identified issues in the SWOT analysis. You have proposed recommendations that reflect a limited understanding of the identified issues in the SWOT analysis. You have proposed recommendations that reflect a partial understanding of the identified issues in the SWOT analysis. You have proposed recommendations that reflect an understanding of the identified issues in the SWOT analysis. You have proposed recommendations that reflect an in-depth understanding of the identified issues in the SWOT analysis. Use of sources/supportive evidence __/30 marks Your research lacks focus and/or you have chosen unsuitable or bogus sources, which do not link to the required assessment task. You have demonstrated a basic level of research, which is supported by a reasonable selection of primary and/or secondary sources. You have demonstrated substantial research, which is supported by a reasonable selection of primary and secondary sources. You have demonstrated substantial research, which is supported by an appropriate selection and range of primary and secondary sources. You have demonstrated extensive research, which is supported by an appropriate selection and range of primary and secondary sources. Grammar/Spelling __/10 marks Spelling and/or grammar is consistently incorrect. It impacts on the flow and readability of your analysis. Though there are some errors in grammar and spelling, these do not detract from the readability and flow of your analysis. Mostly correct grammar and spelling but any errors do not impact on the readability and flow of your analysis. Errors in grammar and spelling are rare, which enhances the readability and flow of your analysis. Perfect grammar and spelling throughout, which enhances the readability and flow of your analysis. Proposal Format __/10 marks The format chosen for your proposal is inappropriate and/or lacks thought and consideration for the intended audience. The format chosen for your proposal is appropriate, but further attention to detail would improve its presentation. The format chosen for your proposal is appropriate, but minor changes would enhance
Answered Same DayOct 07, 2021HAT203

Answer To: HAT203_T2_2020_Assessment_03 Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations...

Kuldeep answered on Oct 09 2021
155 Votes
Disneyland
Disneyland
Management
Student Name:
University Name:
Unit Name:
Date:
Contents
Introduction    3
Identified issues    3
Three strategic recommendations addressing identified issues    4
Strategic methods, evaluation and selection    5
References    8
Introduction
Disneyla
nd Paris Resort is located in Marne-la-Vallee, France. The purpose is to attract European tourists and the city and urban population of Paris. Although the resort cost 4.4 billion US dollars, it has accumulated losses of more than 1 billion US dollars in the inital year of process. The management change in 1994 restored business development, leading to an increase in attendance, which reached 16 million visits in 2012. Then it showed a downward trend because of the terrorist attacks witness in Paris. The undulating performance of Disney Resort Paris makes it an interesting case for analyzing the business environment of the hotel or tourism business in France as well as the entire European market. Based on the work done by your team in the second assessment, you need to make at least three strategic suggestions for solving the management problems identified in the team analysis.
Identified issues
Planning assumptions and predictions that are inconsistent with European economic and customer behaviour trends, and bad structural design, resulting in negative consumer experience because of long queues or service delays. Implementation of the policies that conflict with the French culture (Başarangil, 2020). Compared with the cost of visiting Paris theme parks, the drop in the price of transatlantic airfare has made travel to Florida cheaper. The assumptions or forecasts made during the planning period are based on inappropriate business strategies. The planner mistakenly homogenized the culture of the European market moreover provided goods that were inconsistent with the local cultural environment (Behar-Bannelier, 2014). The existing political environment has led to the unfavourable financial policy and fiscal recession. Even if the resort is not threatened by alternative products, industry competition or new entrants, the bargaining power of its customers and suppliers is very low. The drop in air travel costs has leds to competition in theme parks outside of France, for example those in Florida (Dreier et al., 2018). Finally, terrorist acts in Paris shortly after 2012 caused a decline in the number of park visitors.
Three strategic recommendations addressing identified issues
1. Euro Disney’s business strategy is to provide its customers with high-level services by creating new entertainment methods and treating consumers as participants rather than spectators. When Euro Disney opened, it took all applicable steps to make its operations competitive and stand out from the competition (Essential...
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