Guidelines: Assignment 2 builds upon Assignment 1. Each student will develop a research plan to address the research project proposed in Assignment 1. The research plan will outline how the research...

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Guidelines: Assignment 2 builds upon Assignment 1. Each student will develop a research plan to address the research project proposed in Assignment 1. The research plan will outline how the research project will be undertaken through qualitative methods, quantitative methods, or mixed methods, involving primary and/or secondary data collection. It should explain why the methods are appropriate for answering the research questions, and how the data is going to be collected, analysed, interpreted, and displayed by taking necessary approaches (e.g., interviews, surveys, Census) and using appropriate tools (e.g., Nvivo, Excel, SPSS). There should be a clear logical relationship between the research project and the research methods articulated through texts, visuals, or diagrams. The research plan should also provide research project management approach, including resources, timeline, feasibility, and risk management. The suggested word length is 2,000 words, including references. The APA reference style


should be used.


Research methods: Appropriate and sophisticated methods to answer the research questions with quality assurance. (40%)


Articulation: A clearly articulated relationship between the research questions, methods, data and steps to implement them. (30%)


Project management: A project management approach with feasibility and trustworthiness. (20%)


Format: A well-organised structure and appropriate stylistics. (10%)




Guidelines: Assignment 2 builds upon Assignment 1. Each student will develop a research plan to address the research project proposed in Assignment 1. The research plan will outline how the research project will be undertaken through qualitative methods, quantitative methods, or mixed methods, involving primary and/or secondary data collection. It should explain why the methods are appropriate for answering the research questions, and how the data is going to be collected, analysed, interpreted, and displayed by taking necessary approaches (e.g., interviews, surveys, Census) and using appropriate tools (e.g., Nvivo, Excel, SPSS). There should be a clear logical relationship between the research project and the research methods articulated through texts, visuals, or diagrams. The research plan should also provide research project management approach, including resources, timeline, feasibility, and risk management. The suggested word length is 2,000 words, including references. The APA reference style should be used. Research methods: Appropriate and sophisticated methods to answer the research questions with quality assurance. (40%) Articulation: A clearly articulated relationship between the research questions, methods, data and steps to implement them. (30%) Project management: A project management approach with feasibility and trustworthiness. (20%) Format: A well-organised structure and appropriate stylistics. (10%)
Answered Same DayOct 27, 2021

Answer To: Guidelines: Assignment 2 builds upon Assignment 1. Each student will develop a research plan to...

Amar answered on Nov 06 2021
154 Votes
1
Running Header: Impact of Social Media on Marketing Communication – Research Plan Report
2
Impact of Social Media on Marketing Communication – Research Plan Report
Impact of Social Media on Marketing Communication – Research Plan Report
Research Title
“Impact of Social Media on Marketing Communication”
Research Problem
Social media, in the current scenario, represents a key media which has become inevitable for companies to communicate, engage, and
interact with not just their customers and potential customers, but also to the wider public, authorities, investors, and various institutions (Valos et al., 2017; Husain et al., 2016; Alalwan et al., 2017). The significance of social media is at present larger than the combined significance of conventional media like television, print and other mass broadcasting medium. In this context, if organizations fail to be effectively present in this platform and employ the same to its advantage, such an organization shall fail in succeeding (Valos et al., 2017; Husain et al., 2016; Alalwan et al., 2017). In this context, this research is proposed to address a problem of how to employ social media such that organizations can effectively undertake its marketing activities in a manner that enhances its competitive advantage, growth, market success and brand value.
Research Aim & Research Questions
This proposed research study aims in discussing key elements in the use of social media by organizations for their marketing purposes. This study also aims to find practical and actionable form of strategies and solutions that companies can employ in this regard for effective capitalization of social media for favourable marketing outcomes.
The research questions which shall be addressed in this research include the following:
· Q#1: What are the pros and cons of using social media as a marketing communication tool?
· Q#2: Assess various process models for using social in marketing communication and propose an integrated approach that can be widely applied.
· Q#3: Assess various evaluation frameworks for social media platforms and propose an integrated framework that can be widely applied.
Research Methods
This research is undertaken to discuss pros and cons of using social media as a marketing communication tool, and to evaluate and propose process models for using social in marketing communication and evaluation frameworks for social media platforms that can be applied widely. The first Q#1 essentially entails a descriptive analysis of existing features and characteristics of the social media within the context of marketing communication purposes by business organizations, while Q#2 and Q#3 focus on identifying and proposing specific process / framework that shall aid in actually undertaking marketing communication efforts across social media in a competent manner.
On this basis, the research methods identified entail the use of exploratory research for Q#1, and qualitative research for Q#2 and Q#3.
Exploratory Research
At the outset, exploratory research can be stated as the approach for research that shall be applied for investigating specific problem that has not been defined in a clear manner yet. The same shall be undertaken for having better and detailed form of understanding with respect to the research problem at hand, and yet shall not offer any conclusive results (Bell et al., 2018; Hair et al., 2019; Sekaran & Bougie, 2016; Delen & Zolbanin, 2018). In the context of this research objective, concerned researcher shall starts with larger general notions / understanding as well as use the stated approach to be the medium for identifying the wider issues, processes, frameworks, theories and other aspects which can then be focussed on for other research questions in the same research. The key element herein shall be that concerned researcher need to possess the willingness for changing their respective direction subject towards revelation in newer insights / data (Bell et al., 2018; Hair et al., 2019; Sekaran & Bougie, 2016; Delen & Zolbanin, 2018). The research of this nature shall be carried out often in case he specific problem shall be at preliminary phase. The same shall often be considered in being interpretive / grounded theory form of research on account of same being employed for answering questions of generic nature.
In the context of this research, the application of exploratory approaches for Q#1 leads to identifying the various deeper and wider understanding in terms of pros and cons of using social media as a marketing communication tool leading to insights and knowledge in...
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