Assignment

GROUP ASSIGNMENT INSTRUCTION – HI5004 MARKETING MANAGEMENT
MARKETING PLAN OF FASHION STYLING START-UP
SHARE-ROBES
Table of Contents
Introduction    3
Competitive Information    3
Environmental Scanning    3
Demand Forecasted    3
Market Segmentation, Targeting and Positioning Statements    4
Product or Service’s Brand Positioning    4
Market Leaders for Share Robe, Niche Market and Product Fate    5
Consumer-Adoption Process    5
Pricing Strategy    5
Wholesaling and Logistical Marketing Plans    6
Conclusion    6
References    8
Introduction
The US market for young adults and children is highly competitive, particularly after large retail stores and chains such as Wal-Mart and Gap have entered the market. The business is moving from development to maturity. The garment company saw retail revenues of approximately $170,940 million. The children's and adults clothing retailers' share is $8000 million, the State of Texas' combined value is $330 million and the Ohio share is $467 million.
Competitive Information
Competition is strong and wide chains such as Wall-Mart and other clothing brand like Gap in the area, Limited Incorporation launched their adult clothing stores and entered the market. People who are aware of pricing due to the downturn and discounts are one of the competitive factors for Share Robe. Share Robe has three existing alternatives:
i. Our nearest rival is Cavender's Boot City, which is situated about 7.1 miles from our place. In the state of Texas, Cavender's is among the largest western clothing stores. They run 42 stores and offer Western utilitarian garments and boots to the broad mass market. They have a significant percentage of market shares due to the size of Cavender, but also only appeal to what the fashion industry considers the actual weight. It can be exceedingly difficult to find and size women's apparel and wide and tall styles for men. In offering more modern western designs, they still seem to be a little behind the sector.
ii. Barbecue Hall of Fame, situated 9.3 miles or so away our store is another alternative for Share Robe. The major retailer of the Barbecue Hall of Fame blends the Goode & Co environment. Going to shop and a prime tourist destination at the BBQ restaurant is one of the disadvantages for Share Robe. With clothes, grills, cookware and gift pieces, they provide an eclectic blend of American south meets new west.
iii. Our plan is to provide clients in an environment of southern hospitality with top notch personalised customer service. Place ads and endorse in places we can learn about our shop from our potential customers. Share Robe will keep an eye on stock and sales and its regular checking. The inventory levels will be changing accordingly.
Environmental Scanning
Before entering any industry, environment scanning is significant and non-negotiable step. Coming into the fashion styling start, the fast fashion model is well known, the slow fashion model is growing an edge because of environmental concerns and social values linked to business ethics. An alternate concept to company marketing is the business climate. Among the three components, PESTEL's solely existing macro factors ought to be carefully understood and studied by the fashion industry in order to operate the company in a sustainable and environmentally sustainable manner for its profitability. Technology plays a significant role in the advertising of fashion items, but it also poses a competitive challenge. Therefore, it has become necessary for the sustainability of the global fashion industry to create a brand image ethical standard and to provide environmentally sustainable goods.
Demand Forecasted
Demographic changes made the company of adult apparel look appealing to new entrants and, thus, the industry became enormously competitive. Big supermarket chains have started to enter the industry. Sales kept rising. A rise in birth rates in the 1980s and 1990s, which increased the demand for adult wear, fuelled this development. The market is increasing at a fast pace, so it is a fantastic opportunity to reach a market where demand is rising dramatically. As explained by Ha-Brookshire et al. (2019), a small study revealed that 60-70 per cent of consumers under the 35 years of age make sustainability-based purchases.
The trend of the tomorrow is Fashion on Demand but we had best not skip this boat. The world will pay a heavy price if Generation Z is unable to build their own clothes. Getting a new concept is among the issues affecting entrepreneurs in the fashion industry. Innovative goods such as recycled fabrics, technological clothes, going to prolong the life cycle of clothing, consumer product development and so on have gone into consumer demand. Problems occur when these proposals are actually applied. Crowd funding and producer ship are hot trends today.
Women between 35 and 65 spend more per capita on clothing than any other gender. The 50+ consumer spends $us 500 billion on women's clothing per year and $6 billion on personal care items per day. In 2017, the U.S. retail market had a small 2 per cent growth in outlet stores. Total sales of apparel exceeded $182 billion December 2018, relative to $180 billion...