Grand strategy matrix. With anexplanation Topic: Macy's Inc. Competitors are Nordstrom and Dillard's. Add references.

Grand Strategy Matrix is one of the important management tool in order to analyze the position of an organization with respect to market growth with respect to competition. This matrix is utilized formulate feasible strategies to enhance the growth and position. It is a powerful instrument for creating alternative and different strategies for the organization. Grand Strategy Matrix is fundalmentally based on 2x2 matrix and is divided into four quadrants or groups referred as Quadrant I, II, III and IV. These quadrant is a blended with two combinations of the potential market growth and competitive position.
Quadrant I - Highlights areas where the organisation has a strong competitive position as well as rapid growth in the market. Primarly this includes Market Development, Penetration in the market, Integration like forward and backward, production and development etc.
Quadrant II -Highlights areas that has tremendous market growth but are comparatively weak in positioning with reference to all the competitors. Areas to focus for this quadrants are development is market, penetration in market, diversification and liquidation.
Quadrant III - Displays areas of company or identifies...