Graded Assignment 2 : Discuss the importance of SEO/SEM/PPC promotion and the various ways these, along with other off-site techniques, can be utilized as a part of a complete marketing campaign for a...

WRITTEN ASSIGNMENT
Table of contents
Importance of SEO/SEM/PPC    3
References    4
Importance of SEO/SEM/PPC
The expression search engine marketing alludes to various techniques and strategies a business could utilize to expand the volume of guests it gets through SERPS to a website. Utilizing sponsored search, contextual advertising, and organic search results, SEM tries to expand a website's perceivability (Kumar & Jayant, 2020). For this project, I decided to use an online shopping website as my business. To maximize the effectiveness of your expenditure, it is beneficial to optimize the traffic to your website for conversions as you are already investing in search engine marketing to drive visitors there. With search...