Goal-This task provides an opportunity for you to identify and analyse how organisations increase their knowledge of expanding operations in foreign markets. This can either by in response to global pressures or by leveraging opportunities for new markets. The purpose is to apply concepts from the foundations of global strategy component of the course
Product: Written Piece
Format: This should be prepared as a summary case analysis of 1000 words. The task is to be completed as individuals. Additional information regarding assessment structure and formatting will be provided on Blackboard.
Criteria: • Quality of analysis through knowledge and application of relevant frameworks and concepts. • Quality of argument including data to support claims. • Communication and presentation
you need to see video, here is link for video and log in detail of mediasite.
Username- M_K227Pass- M03-07-95
PRESENTATION NAME Guide to assessment task 1 Case analysis Course Coordinator: Dr Bishnu Sharma The task The purpose: This task provides an opportunity for you to identify and analyse how organisations increase their knowledge of expanding operations in foreign markets. This can either be in response to global pressures or by leveraging opportunities for new markets. The purpose is to apply concepts from the foundations of global strategy component of the course. The task (cont’d) The product: Choose a domestic market (e.g. Australia, China, United States etc.) and an industry sector (e.g. Automotive, Health services, Retail etc.) and analyse the market based view of firms operating within that industry by applying relevant frameworks you have studied in the course so far. The task (cont’d) The format: This should be prepared as a case analysis of 1000 words. The task is to be completed as individuals. The criteria: (i) Quality of analysis through knowledge and application of relevant frameworks and concepts, (ii) Quality of argument including data to support claims, and, (iv) Communication and presentation Summary Harvard referencing Refer to Quick Guide and Handbook provided in Task 1 folder in Blackboard Cover sheet and Letter of transmittal are not required 1,000 words (+ or – 10%) Due Friday week 4 at 11.59pm 20% of total marks 2019 MGT704 Task 1 Assessment Rubric: Case Analysis Criteria High Distinction (85 – 100%) Distinction (75-84%) Credit (65-74%) Pass (50- 64%) Fail (0-49%) Demonstrated knowledge of relevant market-based frameworks (5 marks) Systematic and skilful Evidence of advanced understanding of relevant management frameworks and concepts using a wide range of credible sources from the scholarly literature Thorough and proficient Evidence of evaluative ability to convey knowledge of relevant management concepts using a moderate range of credible sources from the scholarly literature Effective Evidence of effective knowledge of relevant management frameworks and concepts from an acceptable range of credible sources from the scholarly literature Basic Evidence of a satisfactory level of knowledge of relevant management concepts from a limited range of credible sources from the scholarly literature Unclear Inadequate ability to demonstrate any knowledge of relevant management concepts displaying limited knowledge and understanding and without credible sources from the scholarly literature Ability to apply relevant cross-border strategy frameworks and concepts (5 marks) Systematic and skilful Evidence of strong evaluative ability to apply relevant management frameworks and concepts using a wide range of credible sources from the scholarly literature Thorough and proficient Examines the connections between theory and practice and draws thoughtful conclusions. Evidence of moderate evaluative ability to apply relevant management concepts using a moderate range of credible sources from the scholarly literature Effective Evidence of discussion and some ability to apply relevant management frameworks and concepts from an acceptable range of credible sources from the scholarly literature Basic Evidence of some explanation and adequate ability to apply relevant management concepts from a limited range of credible sources from the scholarly literature Unclear Inadequate ability to apply relevant management concepts displaying limited knowledge and understanding and without credible sources from the scholarly literature Quality of analysis and argument including relevant supporting data (5 marks) Systematic and skilful Data/evidence is organised and relationships are interpreted. Analysis reveals insightful patterns, differences, or similarities related to topic Thorough and proficient Data/evidence reveals important patterns, differences, or similarities. Analysis is thorough and proficient highlighting understanding of the topic Effective Data/evidence is provided and relationships are identified and described. Analysis identifies patterns, differences, or similarities which are mostly related to the topic Basic Data/evidence is described. Relationships between parts of the data and what they may mean are identified. Analysis is satisfactory Lacks organisation Data is lacking and unorganised. Limited evidence of analysis and somewhat unrelated to the topic Presentation of professional written material – adherence to word count, format, structure, page numbering, spelling and grammar (5 marks) Meticulous Presents work of a highly professional standard in correct format, free from errors of spelling, grammar or English expression. Well-articulated and logically structured. In-text referencing and list of references accurately adopts the Harvard referencing style Competent Presents work of a professional standard and in correct format, mostly free from errors of spelling, grammar or English expression and logically structured most of the time. In-text referencing and list of references mostly adopts the Harvard referencing style Effective Presents work in correct format with minimal errors of spelling, grammar or English expression and logically structured some of the time. In-text referencing and list of references somewhat resembles the Harvard referencing style Basic Presents work in an acceptable format with some errors of spelling, grammar and English expression with reasonable structure. In-text referencing and the list of references are satisfactory Inadequate Does not present work in correct formal written format. Presents work with numerous errors of spelling, grammar and/or English expression. Unstructured and does not provide in-text and/or in the list of references USC MGT 704. Global Business Management. Semester 2, 2019 Task 1 notes regarding the seven components of the assignment. Prepared by Dr Alan Lawler, ATMC Melbourne, on the video presentation by the Lead Course Coordinator which is available on BlackBoard under Assessment, Task 1 ____________________________________________________________________________ The video makes a number of points so all students should watch it and take careful notes. In terms of the structure of the assignment seven points are required, as below. 1. Industry sector (automotive = the car industry; retail, technology, mining, manufacturing, agriculture etc). A couple of sentences here. 2. Domestic market (the market you’ve chosen to analyse: India? Australia? China? Nepal? Etc), A couple of sentences here regarding market suitability of the country: does it have infrastructure capable of supporting the industry? What is its GDP? How much spending power (money) do people have to spend on items made in that industry? Etc. 3. Major companies: brief explanation and some data for the major companies in that industry and the domestic market you’ve chosen. A few sentences here – with sources/refs. (For example, in the tech industry – who are the major companies? – Apple, IBM, Huawei, Samsung, HP, Nokia etc). Include relevant company information like Annual Reports, Strategic Plans etc as references (never cite the URL as an in-text citation, however – check the Harvard Referencing guide on Black Board for how to reference company website articles) 4. History: background of the industry and market. E.g., if you chose automotive (cars) in China what is the history of the business and what is the Chinese car market like? Include sources/refs 5. Rationale = fancy word for “reason for choosing the industry and market that you did”. A few sentences here: what do you know about the industry and market? If you chose a home country industry perhaps you have more experience of it or know some of the companies yourself. Include sources/refs 6. External academic conceptual frameworks from the course and applied to the case study. As the video says, this is the major component of this assignment. Students should present and define one of the key conceptual frameworks from the course (such as Porter’s Five Forces model) and then discuss how your industry and market relate to the model. For example, if you chose the car market in China, what is the ‘threat of new entrants’ like? How much bargaining power do suppliers have? How much bargaining power do customers have? Etc. (If you don’t understand what I’m writing there, you need to study Porter’s model more carefully and thoroughly). There are other cross-border models from the course including PESTEL analysis, SWOT etc. Given the assignment is 1,000 words plus/minus 10% (=100 words) you’ll need to juggle how many words you use on this section. But remember it’s the main section and needs the most words. 7. References: include both in-text citations and a Reference List in the Harvard method. (And do not number this section or the references in the Reference List). The video says students should have about 5-6 references as a minimum, with higher grades having 10-12. The Reference List is not counted in the word count. Note regarding websites: never cite the URL as an in-text citation; check the Harvard Referencing Guide on Black Board – or through the USC search box – to see how to reference websites. HARVARD REFERENCING QUICK GUIDE Revised 30 June 2015 Student Life and Learning - Academic Skills For more information about referencing, go to the USC Portal (Blackboard)/USC Community/My Organisations/Academic Skills/Referencing Source In-text citations Reference list Paraphrase Direct quotation Basic elements of citation: author surname, initial(s) year, Title in italics and minimal capitalisation, edition (when not the first), publisher, place of publication. Book: one author … (Cottrell 2005). or Cottrell (2005) states ... ‘…’ (Cottrell 2005, p. 10). or Cottrell (2005, p. 10) states ‘…’. Cottrell, S 2005, Critical thinking: developing effective analysis and argument, Palgrave Macmillan, New York. Book: two authors … (Peck & Coyle 2005). or Peck and Coyle (2005) assert ... ‘…’ (Peck & Coyle 2005, p. 55). or Peck and Coyle (2005, p. 55) assert ‘…’. Peck, J & Coyle, M 2005, Write it right: a handbook for students, Palgrave Study Guides, Palgrave Macmillan, New York. Book: three authors … (Rao, Chanock & Krishnan 2007). or Rao, Chanock and Krishnan (2007) argue … ‘…’ (Rao, Chanock & Krishnan 2007, p. 16). or Rao, Chanock and Krishnan (2007, p. 16) argue ‘…’. Rao, V, Chanock, K & Krishnan, L 2007, A visual guide to essay writing: how to develop and communicate academic argument, Association for Academic Language and Learning, Sydney. Book: more than three authors … (van Krieken et al. 2010). or van Krieken et al. (2010) contend … ‘…’ (van Krieken et al. 2010, p. 18). or van Krieken et al. (2010, p. 18) contend ‘...’. van Krieken, R, Habibas, D, Smith, P, Hutchins, B, Haralambos, M & Holborn, M 2010, Sociology: themes and perspectives, 4th edn, Pearson Longman, Frenchs Forest, NSW. Book: edition (other than the first edition) … (Barrass 2005). or Barrass (2005) defines the concept as … ‘…’ (Barrass 2005