Goal-setting theory focuses on how individuals go about setting goals and responding to them and the overall impact of this process on motivation. There is evidence showing that employees perform...

Goal-setting theory focuses on how individuals go about setting goals and responding to them and the overall impact of this process on motivation. There is evidence showing that employees perform extremely well when they are assigned specific and challenging goals that they had a hand in setting. However, most of these goal setting studies have been conducted in the United States; few of them have been carried out in other cultures. Additionally, research results on the effects of goal setting at the individual level are very limited, and culture may well account for these outcomes.