Goal: Effective marketing strategies and plans are based on a comprehensive analysis and evaluation of the marketing organisation’s operating environment. The purpose of this task is for you to...

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Executive Summary
    This report is made with reference to analyse the external environment of a non MNC firm which is in Australia. In-depth analysis has been conducted to find out the external factors that affect the working of the organisation in Australia. The growth factors and the external factors for the development of the service provider is taken into consideration
Table of contents
Introduction…………………………………………………………………….4
Background…………………………………………………………………….4
Theoretical Framework………………………………………………………...4
Environment analysis…………………………………………………………..5
Conclusion……………………………………………………………………..7
References……………………………………………………………………...8
Introduction
PESTLE analysis used for understanding the external marketing factors that affect a business is one of the most important tools. It gives a fair idea to the organisation about the environment they are working in and whenever they plan to launch a new product or a service. The PESTLE analysis stands for Political, Environmental, Socio Cultural, Technological, Legal, Economic factors that affect the business. The report is made with reference to a small restaurant which is a service providing restaurant. The restaurant is local and not a global chain.
Background
The restaurant was opened in the year 2016 and within the span of 2 years, the restaurant has outgrown its fame because of the food and the quickness of the service and a happy staff who serve their customers very efficiently. The restaurant owners want to expand with the distant neighbourhood and hence considering the external analysis for the expansion. The current environment is friendly and there is not much competition offering the similar experiences, but since a new expansion is being planned, a better understanding of the external environment is necessary.( Symons, M., 2014.)
Theoretical Framework
    External environment analysis is an analysis that firms conduct in order to find the business expansion opportunities. The PESTLE analysis is the tool which is used in order to conduct the external environment analysis. The political, economic, socio-cultural, technological, legal,...