1 | P a g e MASTER OF MANAGEMENT (Hospitality and Tourism) IND800 INDUSTRY RESEARCH PROJECT REPORT IMPROVEMENT STRATEGY FOR HOTEL “A” JUSTIFYING COMPUTERIZED MAINTENANCE MANAGEMENT SYSTEMS (CMMS) AS A...

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Answered Same DayNov 02, 2021IND801ICMS (International College of Management Sydney)

Answer To: 1 | P a g e MASTER OF MANAGEMENT (Hospitality and Tourism) IND800 INDUSTRY RESEARCH PROJECT REPORT...

Moumita answered on Nov 05 2021
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Running Head: INNOVATION IN TOURISM AND HOSPITALITY SERVICE IN WESTIN SYDNEY HOTEL        1
INNOVATION IN TOURISM AND HOSPITALITY SERVICE IN WESTIN SYDNEY HOTEL                                            3
INNOVATION IN TOURISM AND HOSPITALITY SERVICE IN WESTIN SYDNEY HOTEL
Table of Contents
1. Executive summary    3
2. Introduction    3
A clear review of the topic    3
Rationale the topic    3
Research question    4
Literature review    4
Research design    7
3. Analysis and discussion    9
3.0 Introduction    9
3.1 Conducting survey questionnaires for the employees working in the Westin Sydney hotel (surveying 10 employees)    9
3.2 Interview questions    19
Discussion    20
4. Conclusion    25
Recommendation    25
References    26
1. Executive summary
This research paper enclosed with the topic "Innovation in tourism and hospitality service in Westin Sydney hotel". The research f
ocuses to provide a clear conception of the research topic in the introductory chapter. This study also rationalizes the topic with the research. The research also provides a clear objective and research question. The research topic executed by the review of literature that explains the significance of innovation in tourism. The research paper also enclosed with data analysis methods and discussion where the data collection methods that are used to collect the relevant data for the research has been elaborated. The research ends with the discussion of outcomes of the research and enclosed with a suitable conclusion and recommendation.
2. Introduction
A clear review of the topic
This research enclosed with tropic of innovation in tourism and hospitality services in Westin Sydney. It has been found that the present trend of tourism market is leaning towards the innovation strategy. However, it becomes a very significant factor for the organisation that is associated with the tourism industry to include the innovative idea in their business policy to sustain its business. However, the research topic refers to this issue in its report and help readers to understand the significance of the subject matter. Innovation is regarded as the significant changes in service strategies that help to increase the quality of the service.
Rationale the topic
The rationality of the topic executed by the factor that it explains different aspects of innovation in the hospitality sector and also explains the overall effects of innovation in the tourism business. The Westin Sydney recognises as a name in travel and tourism sector, it has been selected as a case study and can provide sufficient knowledge about the innovation factor and its effect in the overall performance of the organisation. However, the rationality of the topic also proved by the fact that it represents the factor innovation in the present trend of the market that affected the overall market of tourism.
Research question
Research questions that are considered here are given below
· Guest desire for an outstanding and highly personalised experience, Is Westin Sydney hotel capable to give that expected experience by the innovation to fulfilled guest satisfaction?
· Are they financially strong to take over the innovation and focus on potential growth?
· The innovation is suitable for the environment is it Eco-friendly or Not?
Literature review
Concept of innovation in tourism
    Innovation regards as a new approach to business ideas that can mitigate the demand of the market. However, the current trend of tourism market also demands market-based applications that customers can satisfy with the services of tourism. However, tourism is recognised as the service-oriented business where the customer's satisfaction is the prior thing to account as the business element. According to Moutinho and Vargas-Sanchez 2018),the concept of innovation referees that the management of tourism and travel organisations should include such innovative ideas and mechanism that they can develop their quality of the services, however, the present trend of tourism market demand for safety and more comfortable premises in the hotel that they selected to stay.
Background of Westin Sydney hotel
     Westin Sydney hotel regard as upscale hotel and restaurant that provide quality services to its customers. It is situated at New South Wales in Australia. However, this brand occupied 23 hotels that enclosed with more than 8 thousand rooms. The business of this organisation is spread all over the world. According to Chung and Shin (2017), the organization is well recognised by its luxurious components that attract its customers from worldwide.
Rogers’ Innovation Diffusion Theory
Everett Rogers was the founder of this innovation theory who represents this theory in the year 1962. This theory states that innovation should be understood more deeply and also describes the entire factors that affect individual to precede with the innovation activities. As suggested by Libai, Mahajan and Muller (2017), this theory generally builds up by four components such as innovation, social existing factors to adopt innovation, a communication system that broadcast the information of innovation and time required for the adoption of innovation. According to this theory, the interaction among these components describes the significance of innovation and the perspective for the adoption of innovation. However, the author of this theory also stated about the five stages that should be enclosed to progress the activities of innovation such as information of innovation, persuasion for new idea or innovation, decision towards innovation, implements of innovation and confirmation stage of innovation.
The competitive advantage of innovation in tourism
    Innovation enhances competitive advantage in the tourism sector as it helps the industry to mitigate the present trend of the tourism market. However, it helps the organisation to develop their quality of services and that help to obtain target market for the organisation when innovation included in tourism it helps the industry to lead over the competitive market as the trend of tourism market is leaning towards the innovation strategy according to Della Corte & Aria (2016). Apart from this, innovation can add more value in tourism business and that can help the industry to obtain more profitability and success. However, it also helps the industry to enhance customer satisfaction and that derive customers loyalty for the organisation.
Research design
    The Data has been collected by primary data collection method. The design used here is the quantitative and qualitative method of data collection in this research to identify a clear conception of the research topic. However, the research is accomplished by a survey questionnaire and interview procedure to collect the relevant data for this research. Ten employees of Westin Sydney hotel has been selected who has a minimum of six-month work experience as these respondents who can answer this research questionnaire. At the same time, interviews with the managers of the hotel for the collection of relevant data that are required for this research to reach out to the true factor. However, the orientation of the survey questionnaire is made according to the existing theory of innovation and also distributes these questionnaires to employees in their free time.
As opined by Nardi (2018), the research also approaches a deductive method to collect the data as it helps them to provide a scientific way to collect the data and that help them to reach the true factor of the research topic. The data for the research is collected from the existing theories that help him to provide a better conception of this research topic. Greater attention is paid so that no respondents are imposed to participate in the survey questionnaire. Special care of the timing of their respondents that they do not affect their working time according to (Silverman, 2016). At the same time, the attention to maintain the sensibility of the survey questionnaire is also ensured.
3. Analysis and discussion
3.0 Introduction
In this chapter, data analysis for the collected data is developed and evaluated. The outcomes of the data have been provided in this chapter by analysis of the entire data. Information gathered by the primary data collection method. The entire data...
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