Go online and find a tool for estimating the full cost (including harmful environmental and health costs) of common products. Choose five products that you regularly buy and use this tool to estimate the full cost of each. Record these data in a table, along with the price you paid for each product. (Estimate this price if you don’t remember what you paid.) Now do some market research and try to find alternatives to these products that have lower full costs. Record these data in your table. Do some calculations to learn (a) the differences between the prices you paid for your common products and their full costs; (b) for each product, the difference between its price and the price of the alternative substitute you found; and (c) for each product, the difference between its full cost and the full cost of the alternative substitute you found. Finally, for each product pair, use your data to answer these questions:
How high would the full cost of your commonly used product have to be to get you to pay the higher price for the alternative?
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