Global Public RelationsGo to a global company's web site such as Coca-Cola or Microsoft. Examine the number of different countries that the company has a presence in. Then, determine the issues this...

Global Public RelationsGo to a global company's web site such as Coca-Cola or Microsoft. Examine the number of different countries that the company has a presence in. Then, determine the issues this company, or another large global company, may or may not encounter, or has already encountered, while maintaining a presence for their product and conducting public relations outside of the United States. Some issues that the company may face would include language barriers and cultural differences. Below are some issues you may wish to consider - see if the company you have picked has ever faced any of these challenges. Be sure to provide a few examples in your summary.

• can all of the products be sold overseas or are there political or cultural barriers?


• does the product name, when translated, give a negative image to the product?


• is the global corporation 'political' in nature and therefore not fully accepted in some countries?

Be sure to read Chapter 14 - International Consumer Relations prior to writing your Week 4 Assignment. Your Assignment should be 500 words in length. Five points per day will be taken off for lateness. Please spell check and grammar check your assignment before submitting it into the Week 4AssignmentSubmission boxby Sunday.






This week we look at barriers that companies run into when marketing their products overseas. Interestingly, not all American companies enjoyed wide-spread recognition in their own country. Coca-Cola was not always the dominant and well-recognized company for all Americans as it is today.Below, The Public Relations Museum explains how Moss Kendrix introduced Coca-Cola products to the African American community here in the United States.