"Global Consumer-Products Companies Target Low-Income Consumers." - Case 11-2 Keegan & Green pp. 387-389. Discussion questions 11-13, 11-14, 11-15 & 11-16. This is how I mean u can create the slides...

"Global Consumer-Products Companies Target Low-Income Consumers." - Case 11-2 Keegan & Green pp. 387-389. Discussion questions 11-13, 11-14, 11-15 & 11-16. This is how I mean u can create the slides say 14 slides of power point presentation. Then we need a summary in a word document. u can talk about the questions. Thanks In this you need to make a summary and a presentation, and they should be separate forms. 1-13. Why are companies such as Siemens, GE, Nestlé, and Procter & Gamble targeting the "bottom of the pyramid"? 11-14. Review the Chapter 4 discussion of diffusion theory. How might an understanding of the characteristics of innovations help marketers succeed in emerging markets? 11-15. What types of marketing communications may be necessary to launch an innovative product such as Procter & Gamble's PUR in emerging markets? Whant changes in consumer attitudes and behavior are required for successfully launching a product such as PUR? 11-16. What key concepts discussed in Chapter 1 apply to Nestlé's experience in Latin America? All the summary and power point must have more than 10 journal articles for the references and in text references The focus for this assessment entails analyzing the case study and providing a clear understanding of the concepts related to the case study under review. The purpose of this task is to: demonstrate how theoretical concepts relate to practical real-life situations through the case study how relevant and established conceptual frameworks for deeper insights and understanding were applied to the case study demonstrate the use of the critical thinking to analyse the case study. The unit learning outcome(s) assessed are: LO; 1 Analyse the effects of the international business environment on product, promotion, distribution and pricing strategies; and LO; 2 Present the importance of cultural adaptation in marketing programmes and corroborate a cultural and cross-cultural understanding. Instructions The group is to present the case study that will be allocated randomly. Each group member is expected to equally share the presentation responsibilities and will be marked individually. Groups are to present solutions to the discussion questions, how the relevant "chapter concept topics" relate to the case. Students must submit a soft copy of the power points slides and the summary of the presentations on VU Collaborate prior to session 11. Assessment Criteria Content (20) Organisation, clarity of argument & justification (20) Supporting material (20) Delivery, engagement with audience and time management (20) Effective, cohesive teamwork (20)