Given the market structures as described in the video, identify at least two articles from the ProQuest database that highlight and discuss two of the biggest challenges facing financial managers...

Introduction:
Financial management deals with the understanding, evaluating and doing analysis and forecasting the economic, legal and regulatory issues. Thus the financial manager needs to perform its obligations in various ways to increase the profit of the business. Thus it is the responsibility of the manger to face the various challenges associated with the different structure of the market. In other words it becomes necessary for the manger to understand the general features of the different structure of the market and impact of the market liquidity and efficiency on the manager to understand the features of the market structure.
Market Structure:
There are four market structures which are detailed in the video. These four types of market structures provide details of the various types of the market across the world. The four market structures identified in the video are as:
1) Perfect competition
2) Oligopoly
3) Monopolistic competition
4) Monopoly
1) Perfect Competition and challenges faced by the manager:
In this type of market structure there are many sellers who has very small market share. Thus in this type of market no single firm is allowed to fix the price of the products i.e. the firms are not price makers. It has various features which includes that the buyers are aware of all the goods and the price fixed by the sellers, the firms in this market are the price takers as they are not allowed to fix the price, the firms in this market have the facility of the free entry and exist and all similar goods are sold in this market but the perfect competition do not exist in the real scenario.
There are many challenges which the financial manager faces in the perfect competition. The main challenge is the setting up the price and manager is responsible for setting the price of their product and while performing this task manager is required to consider various factors such as cost of production and product quality (Byrd, Hickman, & McPherson, 2013). In...