From Small Business to Big Supplier Batter Master, based in Albertorn in Gauteng produces an instant batter which is used to coat fish before it is fried. It has been a lifelong dream of Zucie Van De...

Q.4.3 Discuss which phase of the industry life cycle Batter Master is in currently. HINT: Provide a reason for your answer.

Q.4.4 List two market environmental variables evident from the case and provide evidence to support your answer.

Extracted text: From Small Business to Big Supplier Batter Master, based in Albertorn in Gauteng produces an instant batter which is used to coat fish before it is fried. It has been a lifelong dream of Zucie Van De Venter to become an entrepreneur. 5o, after a 15 year career in the food industry, she and her fusband bought Batter Master from a family friend in 2006. "At the time (in 2006) instant batter was a produčLIhal vas notreadily available in the South African market. We knew that it would help businesses save time and money, as well as aid with consistency throughout franchises or chains." When they took over Batter Master, they only had the batter recipe and no clientele.


Extracted text: 5/7 100% "We started out by biending the ingredients for the inistant batter in our gärage at home which we turned into a small tactory and began supplying small fish and chips shaps until we started supplying batter to Shoprite and Checkers in Gauteng in 2013, "Zuzie continues "We started supplying around three tons per month to Shoprite and Checkersih Gauteng. Today wesupply 20 to 30 tons of batter a month to Shoprite and Checkers supermarkets across South Africa" The batter is used to coat baby hake prior to frying it at the in store deli's "Our relationship with the Shoprite Group has aided us to expand not only our staft complement but also our facilities and factory." says Zuzie, The business growth has helped to accomplish her first and primary goal of aiding her staff and helping them to improve their quality of life. Adapted from: Smith, C. 2020. Zuzie and Lucy bond over batter to create success. Fin 24, 08 February 2020. [Online]. Available at: https://www.fin24.com/Entrepreneurs/My-Business/zuzie and-lucy-bond- Qver batter-toREeate-success 20200205 (Accessed 31 May 2021. Q.4.1 As the manager of Batter Master, Zuzie fuitilied various managerial roles Identify 日