Forward buying: Customers move up future purchases (as discussed in Chapter 11) to the present. A promotion may attract buyers who would have purchased a Camry a few months down the road. Forward...

Forward buying: Customers move up future purchases (as discussed in Chapter 11) to the present. A promotion may attract buyers who would have purchased a Camry a few months down the road. Forward buying does not increase Toyota’s sales in the long run and also leaves the family sedan market the same size.